Tata Crucible Campus Edition 2014 – Chandigarh – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Chandigarh – Regional Finals Questions


  • WINNER :

IISER – Anurag and Abhishek Mishra


Punjab Engineering College – Abhishek Bhambhu and Gursheel Singh


Regional Finals:

Round 1:

1. Which business term comes from the the Poker  betting discs ?

A. Blue Chip Companies

2. Which company believes Aluminum is the future choice of packaging?

A. Hindalco

3. Sri Lanka is planning to fill trademark infringement against someone who is trying to put “SL” on his/her products as SL represent Sri Lanka. Who is this using their trademark ?

A. Sunny Leone

4. What promotional programe was  created in 1972 by Western Direct Marketing for United Airlines. It gave plaques and promotional materials to members. It was quickly followed later by every airline as a promotional tool ?

A. Frequent-flyer program

5) Question on Dunlop

6) Roomster, Joyster, Yeti with which brands connected with?

A. Skoda

Round 2:

1. This is  is an American sports investment company. It is the parent company of  Premier League football club ___________ ?

Liverpool Football Club

A. Liverpool Football Club.

2. Identify the company from the old logo.


A. Yamaha

3. What is being described?


A. Kaizen

4. Identify the campaign.


A. Axe

5. Identify the logo.


A. Bofors.

6. What is being described below?


A. BCG Matrix

Round 4:

1. Connect:


A. Levis

2. Connect:

Oral - B

A. Oral – B

3. Connect:



4. Connect:



A. Mirinda


Questions contributed by Hitesh Kamboj. Hitesh is is a Management Graduate who has a specialization in Banking and Finance. A Quiz enthusiast & keeps his passion for quizzing, going strong by running his own quizzing blog and Group Brand Trivia.

Tata Crucible Campus Edition 2014 – Chandigarh – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Chandigarh – Preliminary Round Questions


  • WINNER :

IISER – Anurag and Abhishek Mishra


Punjab Engineering College – Abhishek Bhambhu and Gursheel Singh

Preliminary Round:

1. With which brand would you associate the riddle ‘Half circle full circle half circle A. Half circle full circle right angle A’?

A. Coca Cola

2. Which brand gets its name from “Horch” ?

A. Audi

3. Which brand is common to Nestle and Google?

A. Kit Kat

4. Identify the management principle depicted?


A. Maslow Hierarchy

5. Who was the title sponsor for IPL-2014?

A. Pepsi

6. Which brand of drinks gets its name from something that children make using paper?

A. Paper Boat

7. The motto of which fact finding Indian organisation is- “Industry, Integrity and Impartiality”?


8. With which brand would you associate ‘Walk the talk’ campaign?


9. What  is a generic term for any tradable certificate or permit representing the right to emit one tonne of carbon dioxide or the mass of another greenhouse gas with a carbon dioxide (tCO2e) equivalent to one tonne of carbon dioxide?

A. Carbon Credit.

10. What word derives its origin from Old French for “small bag” means a small bag containing a perfumed powder or potpourri used to scent clothes and linens?

A. Sachet.

11. Identify the Ad?


A. PlayStation

12.What is Brazuco in Brazil?

A. FIFA WC-2014 Ball

13.What does BH stand for in SKBH where SK stands for Salman Khan?

A. Being Human

14. A question on campaign of a car company in India – “Grand new lingo”.

A. Hyundai, it was mentioned that the answer is a big Korean company in India.

15. What does A stand for in ASCIndia?

A. Advertising

16. It was founded in 1945 by Burt and Irvy inGlendale, California. The company is known for its slogan, with the idea that a customer could have a different flavor every day of any month.The brand has a significant presence in Chandigarh was the hint.

A. Baskin Robbins.

17. A _________ is a type of self portrait photograph, typically taken with a hand-held digital camera or Smart Phone. Fill in the blank.

A. Selfie

18. Nutralite is a brand of which company?

A. Amway

Questions contributed by Gursheel Singh.