Tata Crucible Campus Edition 2015 – Chandigarh – Preliminary Round Questions

Tata Crucible Campus Edition 2015 – Chandigarh – Preliminary Round Questions


  • WINNER :
  • Punjab Univ – Shantanu Sharma and Aditya Bhaskar
  • Army Inst. of Law – Yash and Manik Gupta

Preliminary Round Questions:

Q.1.  This is a kind of ownership interest that is created as a direct result of hard work by the owner(s). It is the preferred mode of building equity for cash-strapped entrepreneurs in their start-up ventures. What is the term used for such share awarded to the owner for their effort ?

Ans. SWEAT equity

Q.2.  Identify the campaign.


Ans. Maggi

Q.3. Which company was founded by Ranbir and Gurbax Singh? Name of this company was derived from the founders’ names

Ans. Ranbaxy

Q.4. Which Hong Kong headquartered airline has loyalty program called ‘Marco Polo Club’?

Ans. Cathy Pacific

Q.5. Identify the personality.


Ans. David Oglivy, obsession with advertising

Q.6. This magazine was founded in 1883 in New York, whose motto was “While there’s Life, there’s hope.” It was bought by TIME magazine in 1936. Its online version was launched on March 31, 2009 and closed on 2012. Identify which magazine it is?

Ans. Life

Q.7. Identify the personality.


Ans. Nirmala Sitaraman

Q.8. Whose venture is this?


Ans. Kumar Sangakara and Jaywardhana

Q.9. Old Spice is brand of which company?

Ans. P&G

Q.10. Identify the brand.


Ans. Puma

Q.11. Question on Barcelona city

Q.12. Petroliam Nasional Berhad, is company of which country?

Ans. Malaysia

Q.13. Jan Koum is the CEO of this company which has been acquired by Facebook recently?

Ans. Whats app

Q.14. Aniruddha Bahal worked as a journalist and editor for India Today and Outlook. In 1999, he along with Tarun Tejpal  co-founded Tehelka. Later he founded online media company named after a reptile?

Ans. CobraPost

Q.15. Which social networking service with a strong music emphasis, is owned by Specific Media LLC and Justin Timberlake?   It was founded by Chris DeWolfe and Tom Anderson and was launched in July 2003.

Ans. MySpace

Q.16. Identify the campaign.


Ans. Royal Enfield campaign

Q.17. This is the central bank of which nation?


Ans. Sweden bank logo

Q.18. Which company has introduced the first Seat Belt?

Ans. Volvo

Q.19. Identify the brand ?


Ans. Vistara

 Contributed by Hitesh Kamboj and Virendra Mathur

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