Tata Crucible Corporate Edition 2013 – Gurgaon – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Gurgaon – Preliminary Round Questions

The second edition of the Gurgaon Crucible saw a modest turnout but there were no let-ups in the quality of quizzing though. In the end, the usual suspects Genpact (with the old warhorse Rohan and the campus winner from earlier this year, Leo Thomas) defended their title with ease. The emergence of some fresh faces in the stage does augur well for the possible next editions of the quiz in this region.



Genpact (Rohan Khanna & Leo Thomas)


Reckitt Benckiser (Mohit & Rajeev)

Other Finalists- DY Works, Bacardi, 2 teams from Reckitt Benckiser, Google. 


1)     Which economist was Chidambaram quoting in his 2013 Budget statement when he said- ‘There is compelling moral case for equality, but it is also necessary if there is to be sustained growth’?

– Joseph Stiglitz

2)     This idea originated from the School of Salamanca in the 16th century. Developed in its modern form by Gustav Cassel in 1918?

– Purchasing Power Parity

3)     After Christian Dior’s untimely death in 1957, who succeeded him as head designer of Christian Dior?

– Yves Saint Laurent (YSL)

4)     Which cosmetics billionaire, notorious for the Lipstick Index, has given the New York Metropolitan Museum of Art, his entire collection of Cubist art worth $1 billion in April 2013?

– Leonard Lauder

5)     Which European car brand has advertised with the following print campaign (issued in public interest not to text while driving)?



6)     This Gurgaon based cola giant has announced a one year strategic partnership with the Asian Football Development Project with the theme “Live for Now”?

– Pepsi

7)     Iconic brand with the memorable slogan- “The road starts here, it never ends”.

– Harley Davidson

8)     Which internet company was co-founded by Fabrice Girinda and Alex Oxenford in 2006?


9)     In the TAPI pipeline, if A stands for Afghanistan, P for Pakistan, I for India, then what does T stand for?

– Turkmenistan

10)  Print Ad campaign for (Hint: coming to India soon) –



11)  Which carmaker roped in Jeev Milkha Singh as a brand ambassador in India?

– Volvo

12)  Which former Miss Universe has launched a Bollywood production house called Bheegi Basanti Entertanment?

– Lara Dutta

13)  Which company has a restorative water drink called B’Lue with the tagline “At Your Best Hamesha”?

– Danone

14)  Which diamond brand from the stable of Gitanjali is being endorsed by Sanjay Dutt and Manyaata?

– Sangini



Co-Authored by Karl Marx and ______ ________?

– Frederick Engels

16)  Which FMCG decided to exit the branded rice segment with ‘Arise’?

– Marico (Saffola Arise)

17)  Which English football club owned by the Fenway Sports Group & has the anthem ‘You’ll Never Walk Alone’?

– Liverpool F.C

18)  This company founded in 1994 spurred by what its founder called ‘regret minimization framework’?

– Amazon

19)  This new term is used to describe office organizational system wherein multiple workers are using a single physical workstation or surface during different time periods?

– Hotdesking

20)  Identify the personality-


– Rajiv Takru

21)  This country’s intelligence agency advertised on the social media with the following- “If you possess daring wits and finesse, you can make an impact and perform a personal and national service”.

– Israel

22)  GZ-19, GZ-20, GZ-22. Whose airships are these?

– Goodyear (Blimps)

23)  This ‘sexy bread’ maker – 1st in india – packed bread in hygienic and convenient poly-wrapping. Who?

– Harvest Gold

24)  Rana Kapoor: Yes Bank; Radha Kapoor: X?   [Hint: Live Clean]

– Pressto (Dry cleaning service)

25)  ID the newsmaker:


Rohan Murthy

– Questions reviewed by Subhodeep Jash.

Subhodeep is currently working as a Consultant (Regulatory Affairs) with Dua Consulting. He is an avid (quizzer + movie buff + ManUtd fan ).  He won the Tata Crucible Campus Edition from Pune in 2008 as well as the ‘ET in Campus’ Business Quiz from Pune in 2008 & 2010.

Tata Crucible Corporate Edition 2013 – Chandigarh – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Chandigarh – Preliminary Round Questions



Infosys – Manu Chugh and Jaspreet Singh Kapoor


BPCL – Nagesh Kumar Mittal and Kshtij Maheshwari


1. In literary circles who are known as continuators?

Authors who complete unfinished books.

2. Which ‘high energy’ company, also associated with Formula 1 has initiated a ‘kite surfing’ competition at the Mandwa Beach in Maharashtra?

–  Red Bull

3. Which global beverage giant was associated with a controversial campaign called ‘H2No-Say no to H2O’?

–  Coca Cola

4. What was started by Dr. Simon King in 1993, and now owned by ESPN?

– Cricinfo.com

5. (Visual) Advertisement campaign for a condom company. The hint was FITB ‘The changing ________ of the people’

–  Moods

6. Which personal audio company is endorsed by Lil Wayne, David Guetta, Lady Gaga among others?

–  Beats Audio

7. Which is the world’s first graduate school from Asia to receive the ISO 14001 standard in 2000. Hint: Philippines.


8. Which bollywood actress is the brand ambassador for Sony Xperia smart phones?

–  Katrina Kaif

9. Which luxury item is available in four types, Beluga, Sterlet, Ossetra and Seruvga?

 – Caviar

10. (Visual) Id the ad campaign. ‘Kalpana Chawla’s brother runs a small business in Karnal’?

– Save the girl child

11. Founded by Leonardo de Vecchio in 1961 which is the world’s largest eye wear company?

– Luxottica

12. Which name for a form of trousers is derived from the name of an Italian island ? The trousers became popular from the The Dick Van Dyke Show.

– Capri Pants

13. With which Indian personality would you associate the Purti business group?

–  Nitin Gadkari

14. Which brand was founded in 1931 as Horse Brand Ink Powders and Tablets?

–  Camlin

15. Who wrote this famous book titles Innovation and Entrepreneurship?

–  Peter Drucker

16. Which company began in an abandoned telephone operator’s room in a bombed Shirokya departmental store in 1946?

– Sony

17. Which Indian industrialist, giving his surname to a brand of fans was referred to as Birju by the Britishers?

– Khaitan

18. What cult product is manufactured by WR Case and Sons Cutlery company which is based in Bradford, Pennsylvania?

– Zippo

19. ‘Million Minds’ is a project by which German company to sensitize the citizens of India about the evils of corruption?


20. She is the managing director of which health care brand, named after a very famous expedition?


– Apollo

Questions contributed by Mr. Gursheel Singh

Gursheel is a final year of engineering (Computer Science, Punjab Engineering College, Chandigarh) student, who has been quizzing since his school days. He loves to read and watch movies.

Tata Crucible Corporate Edition 2013 – Cochin – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Cochin – Preliminary Round Questions


  • Winners:

Malayala Manorama: Arun Thomas and Nithin Suresh

  • Runners-Up:

Federal Bank Ltd.: Nivesh Nair and Deepak P


1. Which sauce is produced by US based  McIlhenny Company ?

Tobasco Sauce

2. Antony Stockholm was the first president of which stock exchange ?


3. Which actress endorses Nikon CoolPix in India ?

Priyanka Chopra

4. Which website was ‘relaunched’  by Justin Timberlake and recently featuring some of his latest releases?


5. Author of the book: Poverty and Un-British Rule in India.  Who?

Dadabhai Naoroji

6. Hoonur.com is a talent portal by which production house?

Balaji Telefilms

7. Which hugely popular game by Imangi studios involves idol heist ?

Temple Run

8. Which bank was started  by seven people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar?

Lakshmi Vilas Bank

9.     Volkswagen advertisement : “We pluck the ______, you get the plums” 


10. Identify the advertiser.


– The Economist

11. Which printing company was formed when IBM divested its printer and supply operations?


12. Which network security company was founded by Ron Rivest, Adi Shamir, and Len Adleman?

RSA Security

13. Nutella  in its initial days was  produced  by Pietro _____ .

– Ferrero

14. The lady in the picture is the first female CEO in the 100 years of this organization. Who?

download (1)


15. Which company based in Bangalore was started by ex-Wipro employees and has tagline as ‘Welcome to Possible’?


16. What does TFM in soap packet stands for ?

Total Fatty Matter

17. Which personality featured in South Africa bank notes as late as in year 2012?

Nelson Mandela

18. Which India based pharma major decided to sell of its Australian Businesses in 2012 ?


19. Which brand started by Piaggio means ‘wasp’ in Latin ?


20. Identify the personality.


Amancio Ortega

– Questions contributed by Mr. Nivesh Nair.

Tata Crucible Corporate Edition 2013 – Chennai – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Chennai – Preliminary Round Questions

Results (Tata Track):

  • WINNER: TCS – Sreekanth and Jayakanthan
  • RUNNER UP: TCS – Ramaswamy and Raghuraman

Results (External Track):

  • WINNER: Infosys – Vivek and Senthil Kumar
  • RUNNER UP: Ford Business Services – Prashanth Sampath and Sridharan


1) This started as a customer’s afternoon letter in 1884; a daily two page financial news bulletin that has undergone 48 changes in 117 years. What?

– Dow Jones Industrial Average

2) Apart from it’s flagship brand they also operate Yo ! Bus, Bolt bus, NeOn etc., Started in 1914, Hibbing, Minnesota, which company are we talking about ?

– Greyhound

3) Who pledged large sums of his own money, and convinced other bankers to do the same, to shore up the banking system during the panic 1907 ?

– J P Morgan

4) What two word term in japanese adopted in 1960 by Shiego Shengo meaning mistake proofing ?

– Poka-Yoke.

5) Identify the advertiser –


– Volkswagen

6) Which company has the ticker symbol as COH in NYSE ?

– Coach Inc.

7) Tony and Maureen Wheeler named this company after mishearing the “Space Captain” song. Their first compilation was released in Sydney in 1973. Which Company ?

– Lonely Planet.

8) The phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet is named after which famous American entertainer ?

– Barbara Streisand and Streisand effect.

9) This Hong Kong based club is the largest tax payer in it’s country. They also own Happy Valley and Sha Tin. Which club ?

Hong Kong Jockey Club.

10) Identify the author.


– Daniel Goleman

11) Which airline was the first to introduce the online check-in ?

– Alaska Airlines.

12) This began as a family magazine in 1886 by Schlicht & Field of New York and in 1999 they also launched a yoghurt product which failed miserably. Which magazine are we talking about ?

– Cosmopolitan

13) Which ice cream company celebrates free cone day ?

– Ben and Jerry’s.

14) Which newspaper’s online version has this following tagline “All the news that’s fit to click” ?

–  The New York Times.

15) Identify the personality.


– Sanjeev Goenka

16) Which cookie celebrated it’s 100th anniversary on March 6, 2012 and has a patented design ?


17) “My word is my bond” is the motto. Identify.

London Stock Exchange.

18) This imaging company had leveraged on its strengths (patents) which was sold  around 1,100 digital imaging and processing patents to an organized consortium of 12 tech companies — Adobe, Amazon, Apple, Facebook, Fujifilm, Google, HTC, Huawei, Microsoft, RIM, Samsung and Shutterfly for $525 million. The portfolio was said to be worth around $2.5 billion, but they settled for the $525 million. Who?


19) In 1998 during the launch of Virgin Cola, Richard Branson drove this to Fifth Avenue and he blew up the Coco Cola banner that was present there. What did he drive ?


20) Identify the personality.


Ricardo Semmler

21) Name the evil human resources director in Dilbert comics.


22) In 1942 Johnson & Johnson introduced this to the military as it was used to cover the gaps in the ammunitions. What was introduced thus ?

Duct Tapes

23) Whose ticker symbol is DEO in NYSE ?


24) Which teen music celebrity is the brand ambassador of the company BillMyParents.com?

– Justin Bieber

25) Which famous Indian authored the book “The Reach and Limits of Growth: Economic Recession, Development and Human Capability”?

Amartya Sen



Questions contributed by Vishnu Prasad.

Tata Crucible Corporate Edition 2013 – Bhubaneshwar – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Bhubaneshwar – Preliminary Round Questions



Reckitt Benckiser – Soubhagya Jena and Pramod Tiwary


XIMB – Subhasis Ray and Manimay Ghosh

Preliminary Round:

Q1) Complete the statement. Albert Einstein said “the hardest thing to understand in the world is  _ _ _ _ _ _  _ _ _”.

(Clue: It’s two words and we come across this term every year)

– Income Tax

Q2) Which entertainer owns Nuyorican Productions and the clothing brand Teeology?

– Jennifer Lopez

Q3) Which book retailer  originated in 1886 with a book store called Arthur Hinds and Company located in the Cooper Union building in New York ?

– Barnes and Nobles

Q5) Who was the former managing editor of “The Smart Manager” along with Sumantra Ghosal?

– Geeta Piramal

Q6) Which trustee of the Jawaharlal Nehru Memorial Fund, the Indira Gandhi Memorial Trust and the Rajiv Gandhi Foundation, was twice awarded the Order of the Sacred Treasure by the Emperor of Japan?

– R.P. Goenka

Q7) Which private sector bank launched an Incredible India travel card in association with India tourism?

– YES Bank

Q8) By what name  is the business practice where a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling to the world at large.  This can be the result of a company attempting to inflate its sales figures.

– Channel Stuffing/Channel Dumping

Q9) Which automobile company launched an “egg shaped”concept vehicle named E40 where E stands for evolution, eco friendliness, electricity?

– Hyundai

Q10) Print Advert on Random House Publications (Visual not available)

Q11) What was smuggled by Baba Budan, while on a pilgrimage to Mecca from Yemen and brought to India?

Coffee Mocha/Coffee Beans

Q12) Which business organization was established in 1927 on the advice of Mahatma Gandhi by G.D. Birla and R. Kankrawa?


Q13) Which company was founded by a gentleman escaping French revolution using capital raised in france and gun powder machinery imported from France ?

– Du Pont

Q14) Who is the brand ambassador for UNICEF in India?

– Aamir Khan

Q15) Identify this businessman (Hint- After whom a financial house is named)


– J.P.Morgan

Q16) MTR (Mavelli Tiffin Rooms) was started by which family?

– Maiyaa Family

Q17) From which unlikely company did Sony buy Columbia Picture in 1989?

– Coke  or Coca Cola

Q18) Which is the first country in which Airtel started its operations outside India?

– Bangladesh

Q19) Which indian was involved in the Garbage Gate Scandal of 2002?

– L.N. Mittal

20) Identify this founder or give the bank to whom he is /was associated.


– Citigroup

Questions contributed by Rashmi Ranjan Swain and Sampad Pattanaik.

Tata Crucible Corporate Edition 2013 – Vizag – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Vizag – Preliminary Round Questions




Vizag Steel : J Rahul and AGK Murthy


Vizag Steel : Sudhanshu Choudhary and Bira Sudhakar


Preliminary Round:

1) Who has become the brand ambassador for Mahindra and Mahindra Tractors?

Mahesh Babu

2) Which Scotch whisky brand have launched a new cinema and advertising campaign entitled ‘Live with Chivalry’?

Chivas Regal

3) Louis moved from Frankfurt to London to sell a Prussian blue colour, which was made using his own formula, by 1790 was selling nineteen different pigments as well as Black Lead, Sulphur, Sealing Wax and Mustard. Which led to the formation of which company?

Berger Paints

4) Tiruvellore Thattai (1899–1974) was a founding member of the first Governing Body of NCAER, the National Council of Applied Economic Research in New Delhi, India’s first independent economic policy institute established in 1956, graduated from Madras Christian College (MCC), he was a visiting professor to the department of economics at MCC. He resigned from the position twice. He was popularly known as TTK. He was also a member of drafting committee, an entrepreneur and congress leader. Expand ‘K’ in TTK?


5) “Being Human” is non-profit charitable organization, an NGO started by which Bollywood superstar?

Salman Khan

6) Which company pioneered refrigerant Freon?


7) The Jnanpith Award was instituted in 1961 by the publishers of which newspaper?

Times of India

8) Which is Asia’s biggest plastic company?


9) Value of a car is $650, buy a better car?

Henry Ford

10) Which was the first Indian bank to open an international branch in London?

Bank of India

11) In budget speeches mention of Varuna and which goddess frequently appear?


12) Identify the AD?


Bacardi – Champions drink responsibly campaign.

13) Identify the logo?


Citreon – Double Chevron logo

14) Founded on March 14 1888 by Kandathil Varghese Mappillai and as a joint stock publishing company it became the first joint stock publishing company of Republic of India?

Malayala Manorama

15) Identify the author?

Philip A Fisher

Philip A Fisher

16) The die-hard fans who, disillusioned by the reality that the footlong sub they regularly feast on is only 11-inches long, have filed lawsuits claiming the sandwich giant has cheated its customers of millions of dollars worth of dough?


17) “The Grey Lady” is a nickname of which publishing giant?

The New York Times

18) KS Energy Drinks are from which group?


19) Identify the AD?



20) Identify the one being conferred the award?

Priya Paul

Priya Paul


– Review by Mr. Sudhakar of Vizag Steel.

Tata Crucible Corporate Edition 2013 – Hyderabad – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Hyderabad




Infosys – Sridhar Reddy and Surendra Reddy


Sai Mitra Constructions – Naveen Kumar and Ravi Shekar


1. Which company discovered the polymer ‘Lycra’?

– Du Pont

2. How is the mobile service network company popularly known as BATATA known today?

– Idea Cellular

3. Who is the official brand ambassador of the State of West Bengal?

– Shah Rukh Khan

4. Who was the founding president of facebook and a co-founder of Napster?

– Shawn Parker

5. Logo of which game?


– Subway Surfers

6. This is a term that describes ‘an informal channel of business communication generally by means of gossip’. What?

– Grapevine

7. What is the tax levied on every purchase on sale of securities in India that are listed?

– STT (Security Transaction Tax)

8. ‘Your world delivered’ is the tagline of which telecom company?

– AT&T

9. This was the former name of SanDisk, the name was coined by founder Eli Harari’s daughter who suggested a name that sounded cheerful & sunny. What was the suggested name?

– SunDisk

10. This is the biggest jewelry showroom in Hyderabad featuring Mahesh Babu. Which store?

– Jos Alukkas

11. The world’s first smartphone with Firefox OS was launched in July 2013. What is it called?

– ZTE Open

12. Which clothing brand was founded by Don & Doris Fisher refers to a phrase used to describe a generational difference between baby boomers and their parents?

– GAP Clothing

13. Who owns the brands Nickelodeon, MTV and VH1?

– Viacom International

14. Which company was started when its founder created the plastic coated tetrahedron patented on 27 March 1944?

– Tetra Pak

15. Which group owns this?


– Enadu Group/ Ramoji Rao Group

16. Which company is the subject of the Adam Cohen book, ‘The Perfect Store’?

– eBay

17. First introduced in 1878 by Constantin Fahlberg, a chemist working at the Johns Hopkins University, he noticed a sweet taste on his hand one evening and connected this with the compound that he had been working on that day. What did he create?

– Saccharin

18.”Transform your face on FB” was a controversial app launched by which company in India?

– Vaseline

19. This online music streaming service was started in 2007 when Snehal Shinde and her brother saw the lack of bollywood specific streaming services. What did they create?

– Dhingana

20.  Identify the person from the algorithm –


Larry Page; PageRank

Tata Crucible Corporate Quiz 2013 – Indore – Preliminary Round

Tata Crucible Corporate Quiz – 2013 Indore



RS Power Solutions – Apoorv K and Ms.Ashwini Karandikar


Shiksha Content – Ms.Shubhangi Vaidya and Ashish Vaidya


1)      In the name JC penny, what does JC stand for?

Ans. James Cash

2)      Skywards is the loyalty program of which airline?

Ans. Emirates

3)      Chicago based architecture firm Perkins & Will designed which famous building in Mumbai? It is described by some as an ostentatious display of wealth.

Ans. Antilla

4)      Horlicks ahar abhayan is a program that addresses the problem of malnutrition in children. Which Indian actress is its ambassador?

Ans. Vidya Balan

5)      Visual (Actual one used not known)- Advert for which device?

Ans. iPad mini

6)      Due to rising temperatures in Stockholm and the ban on wearing shorts, what did train drivers resort to?

Ans. Started wearing skirts

7)      Brand X was sold to  (NYSE: BG). In the 1930ss, the company Dada & Co. Insisted that the product X should reflect their name. X and Y?

Ans. Dalda, Bunge

8)      Manohar Pherwani headed an expert study group in 1991 which lead to the creation of what?

Ans. NSE

9)      Which brand recently created India’s first crowdsourced song, featuring Alia Bhatt?

Ans. Maybelline

10)    “The map and the territory”, is a book by which Former federal chief?


Ans. Alan Greenspan

11)   James bond is seen enjoying a drink from which dutch company in Skyfall?

Ans. Heineken

12)   Which company has recently forayed into the deodorant spray market which the launch of “Couples” deo?

Ans. ITC

13)   American Businessman Harold Alfond, who founded the Dexter shoe company, is credited with creating which retail format?

Ans. Factory outlets

14)   What is the full form of CIPLA?

Ans. Chemical, Industrial & Pharmaceutical Laboratories

15)   Which Indian institution does he head?


Ans. SBI

16)   The last one to shut down will be park street in Kolkata. Id this RP Goenka owned brand.

Ans. Musicworld

17)   This term was coined in 2009 by Navi Radjou. The examples of these include the pepsi atom and the McAloo Tikkiburger. Which term?

Ans. Indovation

18)   Who hosts the TV show “Dimensions” on CNN IBN?

Ans. Vijay Amritraj

19)   Which bank in Europe first introduced bank notes?

Ans. Bank of Sweden

20)   Jan Koum and Brian Acton are associated with which famous mobile chat service?

Ans. Whatsapp

-Review by Pradyoth.

Pradyoth is a PGP student at IIM Indore Mumbai campus. He won the inaugural edition of TATA Crucible campus quiz at Navi Mumbai. He is also the founder and head of Quriosity, the quiz club of IIM Indore Mumbai campus.

Tata Crucible Corporate Quiz 2013 – Pune – Preliminary Round

Tata Crucible Corporate Edition 2013 – Pune Leg

Results (Tata Track):

  • WINNER: TCS – Ms.Abha Shah and Suchir Sen
  • RUNNER UP: Tata Sky – Vivek Koka and Arjun Siva

Results (Non Tata Track):

  • WINNER: IBM – Rohit Jain and Arnold D’Souza
  • RUNNER UP: Asma Institute of Management – Prof. Raghunandan and Prof.  Sudeep

Preliminary Round:

1. Who is the fashion director of Satya Paul in India?

(Clue – She is the child of a renowned cricketer and a yesteryear actress)

–       Masaba Gupta

2. It was the first place in India to screen a movie and is India’s oldest iron cast building. Sadiq Ali currently owns it. Which building?

(Clue – It is now a hotel called the ______)

–       The Watson Hotel

3. This Italian luxury fashion house is footing the bill of € 2.18 Million for the restoration of the Trevi Fountain in Rome. Which entity?

(Options – Armani or Prada or Fendi)

–       Fendi

4. Edward Snowden, now on the run, was employed with the Hawaii office of which firm?

–       Booz Allen Hamilton

5. Fill in the blank/ what is the name of the book?

(Clue – The title of the book is also the name of a film starring Charlie Chaplin)


– Gold Rush

6. In 1541, reforms implemented by John Calvin banning the wearing of jewels, forced goldsmiths and other jewelers to turn to what new craft, thereby giving birth to a industry?

(Clue – It relates to a common human accessory)

–       Watch making/watches

7. In 2013, Italian pen maker, Montegrappa released a model called number ‘4’ which recalls the legendary ‘Million Dollar Quartet’ of Johnny Cash, Carl Perkins, Jerry Lee Lewis and a fourth musician. The pioneering Sun Records artists met for one occasion only, and the date on which it occurred was December 4th, 1956. Who is this famous 4th musician?

–       Elvis Presley

8. www.jiyobefikarchamps.com is a junior football camp by which company?

–       Bajaj Allianz

9. Lead heroine charged Rs. 11/- and the person on whom the story was based on, charged Rs. 1/-. Which 2013 film?

–       Bhaag Milkha Bhaag

10. Three letter abbreviation of book missing. What is it?


–       CEO

11. After which country is the largest selling imported vodka named in Russia, Poland, Czech Republic and Hungary?

–       Finland/Finlandia

12. British fashion designer is making ‘futuristic’ uniforms for 7500 crew of the Virgin Atlantic. Who?

–       Vivienne Westwood

13. Which Ad agency created India’s first telefilm Janam in 1985-86?

(Options – Mudra or Contract or Trikaya Grey)

–       Mudra

14. The tagline for Ravi Shankar’s first endorsement, which he did with his daughter Anoushka Shankar, read as “Let us bring harmony to animals”. Which entity?

(Clue – It is in relation to animals and is an organization.)

–       PETA

15. This famous personality moved to Springfield for one episode. Who?


–       Julian Assange

16. This two word term was coined in the 1940s by Hindustan Thomson Associated (JWT) to advertise for Horlicks. Which term?

(Clue – It is a two word punch line found in most nutrition lexicons. Horlicks provides you __________ _________)

–       Balanced Nutrition

17. According to a survey by Hotels.com, Geneva has overtaken Paris as the most expensive city & New Delhi, has been voted as the cheapest city to buy which food item?

–       Club Sandwich

18. According to JRD Tata, a _______ life is a part of an economic life. Which word?

–       Ethical

19. What is common to Grameen Bank, Grameen Phone, Gonoshahthaya Grameen Textile and Grameen Cybernet? It is a specific commonality.

–       Specific Grameen companies which are for profit.

20. Identify this product.

(Clue – It is the jeweled or decorated version of a simple item we consume almost daily.)


– Faberge Egg

Tata Crucible Corporate Quiz – 2013 – Ahmedabad – Preliminary Round

Tata Crucible Corporate Quiz – 2013 – Ahmedabad – Preliminary Round



Triton Communications – Mahesh Manjawala and Mayur Rana


Thermax – Aanand Ladgaonkar and Hemant Thorat

Preliminary Round:

Q1: The name of which fictional character from the classics is commonly used to describe people who lend money at very high interest rates?

A: Shylock

Q2: What is the term used to describe a short term reversal in candle stick pattern in stock market, occurring in either an uptrend or a downtrend?

A: Hook reversal

Q3: Which management guru has written the book “The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child At a Time (2008)”?

A: Stephen Covey

Q4: Who was the person behind the advertisement campaign “Only Vimal”?

A: Frank Semoes

Q5: Print advertisement by which company?

A. FedEx

Q6: What are Potels in USA?

A: Motels run by member of the Patel community

Q7: Which iconic auto executive once said “Where are all the leaders gone?”

A: Lee Iacocca

Q8: Born in 1974, which US entrepreneur started off with a passenger ferry business, slowly controlling steamships in the Hudson river and also built the first railway line between New York and Chicago?

A: Vanderbilt

Q9: The tagline of which “royal” airline is “On the wings of Dragon wings”?

A: Druk Air (Royal Bhutanese)

Q10: Print advertisement campaign  by a company which did not continue in print industry but became a telecom giant. Which one?

samsung printer-silver lynx award

A: Samsung

Q11: Which company launched a smartphone in 1992 named SIMON that was a part-PDA, part-Fax, part-pager and part-mobile in it, making it a forerunner of modern day smartphones?


: Sudhir Valia has JV called Telewings with which telecom company?

A: Telenor

Q13: Which US University is named after a British governor of Fort St. George, Madras from 1687-1692?

A: Yale

Q14: Which business group acquired Firtsource BPO from ICICI for 400 crores ?

A: RP Goenka Group

Q15: Who wrote Toyota Production system?

A: Ta’iichi Takasi

Q16: What does LIG stands for in TTK-LIG?

A: London International Group

Q17: Which British publishing house merged with Penguin books?

A: Random house

: Which coffee chain was started by Amit Judge and had a Tata Group stake in it once?

A: Barista

Q19: Which West Bengal city was named after a promoter of IISCO ?

A: Burnpur

Q20:  Anne Sweney is a key person in a media conglomerate and was voted as one of the most powerful women in media by Forbes. Which company does she head –

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A: Disney ABC

Questions Reviewed by Mayank Mujumdar.

Mayank Mujumdar is currently pursuing a Postgraduate Diploma in Communications Management from Mudra Institute of Communications, Ahmedabad. His first memory of participating in a quiz competition is from a school quiz in second grade where he got the national bird of India wrong, and has been trying to improve ever since. Although he finds trivia from all topics under the sun interesting, he is particularly keen in topics pertaining to the world of music, entertainment, literature and arts. He occasionally dons the hat of a quizmaster and has conducted quizzes at some prestigious institutes across the country.