Tata Crucible Corporate Edition 2014 – Lucknow – Regional Finals

Tata Crucible Corporate Edition 2014 – Lucknow – Regional Finals Questions


  • WINNER : Ms. Sheetal Verma and Rajan Shukla
  • RUNNER UP : Sanjit Dutta and Chandan Shahi

Regional Round:

1. This is a famous man ,his first name is Billy,as a good cricketer he later went on to become a manufacturer along with a friend of his .There are two names constituted a great brand in the world of cricket . Which brand in the world of cricket was created by Billy and his friend? Which company did he cofound?


Ans. Gunn & Moore

 2.Who is considered the father of venture capital?

Ans. Arthur Rock

3.What became popular after these two events- One was a huge order placed by a contractor for naval flying suits. The other was in 1923 when BF Goodrich started manufacturing rubber overshoes with them ?

Ans. Zipper

4. Who joined the board of Lakme in 1961 & was appointed as the Managing Director in 1964 ,this was followed by taking over as Chairman of the Board in 1982?

Ans. Simone Tata

5. Who designed a line of sunglasses for TAG Heuer & also created a line of shoes for Cole Haan? Her most interesting collaboration was with Frank Gehry to come up with items of jewellery for Tiffany?

Ans. Maria Sharapova

6. Which US city was known for watches & is called the “Brass City”

Ans. Water Burry

7. Connect:


Ans. Brasilian National Soccer Team

(Vivo, Guarana Antartica, Gatrode, Gillete Commercial featuring Rahul Dravid)

8. What invention got a patent for Joseph Glidden in 1874?


Ans. Barbed Wire

9. In the 1930s , Alec Waugh called it ‘ the bible of cricket’

Ans. Wisden

10.Expand ROPO?

Ans: Reseach Online , Purchase offline

11. Who was the project manager for Microsoft Bob, Microsoft Encarta , & Expedia was also Person of the year 2005?

Ans. Melinda Gates

12.After whom is the filter in Instagram that increases saturation & temperature named?

Ans. Kelvin

13. The Pomodoro Technique is a time management method developed by Francesco Cirillo in the 1980s known as ’pomodori’, the plural of the Italian word pomodoro which refers to what edible item?

Ans. Tomato

14.Which township gets its name from the Gujarati word for ‘salt’

Ans. Mithapur

15. ________ ___________ sales are typically organized by non-profit organizations such as churches & schools to raise money for a charity cause or a special occasion like Easter or Mother’s Day?

Ans. White Elephant

16. They are the founders of?


Ans. Founders of Harley Davidsons

17. Identify the names associated to a company?


Ans. Dun & Bradstreet (named after them)

 18.He is 44 & resident of New York, his net worth was $8.5 billion in 2008, his source of Wealth is investments, Occupation : corporate raider & author. Who is this?

Ans. Gordon Gekko (fictional character of the film “ Wall Street”)

 Questions contributed by Debasish Mandal 

Tata Crucible Corporate Edition 2014 – Indore – Regional Round Questions

Tata Crucible Corporate Edition 2014 – Indore – Regional Round Questions


  • WINNER: BHEL Bhopal – Debasish Mandal & Vivek Pathak
  • RUNNER UP: Connekt Technologies – Tarang and Vikas P

Regional Round Questions:

1.BRICS is the acronym for an association of five major emerging national economics : In this what is S?

Ans. South Africa

2. Who is this?


Ans. George Lucas of Lucas Film

3. Chaleo Yoovidhya cofounded this famous brand that energised the world. Name the brand.

Ans. Red Bull

4. Connect


Ans. A. R. Rahman

(KM Music Conservatory (KMMC) is a higher education institution founded in 2008 A. R. Rahman Foundation, Liquid Comics owns KM Music Conservatory, A. R. Rahman is the music director of “Slumdog Billionaire”)

5. Poverty and Famines : An Essay on Entitlement and Deprivation is his book and was awarded the 1998 Nobel Prize in Economic Sciences. Name him.

Ans. Amartya Sen

6. The Union Home Ministry found a file on sanction to pay India’s first Governor-General , Lord Mountbatten , the princely sum of Rs.64,000 after his term ended in 1948. What was this sanctioned for?

Ans. TA/DA allowance for moving back to his country or Re-location allowance

[Note : On the direction of Prime Minister Narendra Modi, the Union home ministry is on a cleanliness drive and, in less than a month, has destroyed nearly 1.5 lakh files that had gathered dust for years.]

7. Identify this organization which every quizzer would respect?


Ans. World Intellectual Property Organization (WIPO)

8. Pakistan’s first finance minister Ghulam Mohammed in 1945 started a steel company joining forces with an Indian and headquarters in Mumbai. After the partition, when Mohammed migrated to Pakistan ,this company changed the industry and renamed themselves. What resulted thus?

Ans. Mahindra

9. Connect.

red cross

Ans. Red Cross

( Founder of Red Cross Henri Dunant, Red Crescent emblem used in Muslim countries was first used by ICRC volunteers during the armed conflict between the Ottoman Empire and Russia (1877–1878), Red Lion and Sun Society of Iran)

10. In 1997, which indian bank launched first internet banking “infiniti “?

Ans. ICICI Bank

11. What is showrooming in the retail world?

Ans. It is the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price.

12. Identify the logo?


Ans. Bhartiya Mahila Bank

13. Connect.


Ans. Hindu

(Ganapathy Dikshitar Subramania Iyer is the founder of Hindu newspaper, Ndtv Hindu TV channel was launched on 16 May 2009 which was owned by NDTV (51%) and The Hindu Group (49%), Hindu commercial comparing with TOI)

14. Which extremely important entity of India is this?


Ans. Survey of India

15.Directed by Oscar winner Daniel Junge and Kief Davidson , ‘Beyond the Bricks’ is a documentary of which brand?


16. This was invented and patented by Professor James ‘Crash’ Ryan from the university of Minnesota and is Orange in colour (message case in ships). What we are talking about?

Ans. Black box

17.Who is this gentleman from world of business behind Nehru?


Ans. G D Birla

18. Which history student from Bombay university became co-founder of “ Himmat Weekly” in 1964, which he edited for ten years?

Ans. R M Lala

19. Connect:


Ans. M S Dhoni

(He got a job of a ticket collector in South Eastern Railway, Sourabh Ganguly talking about him, Nagarjuna is a key member of Mahi Racing Team India)

20. Digital currency created in 2009 which follows the ideas set out in a white paper by the mysterious Satoshi Nakamoto.

Ans. Bitcoin [Naka Moto currency]

21. Inner Steel is what drives a player to be his best , Every Hit makes him stronger , more resilient and his colours make him play even harder. Steel on the inside ,your colours on the outside. Whose Campaign?

Ans.  Gillette

22. Who uses this coding language?


Ans. Mumbai Dhabbawala

23.Cristiano Ronaldo has signed a long term partnership with this brand and joined the brand. He joins Maria Sharapova and Leonardo  De Caprio as the brand’s ambassador.


Questions contributed by Debasish Mandal

Tata Crucible Corporate Edition 2014 – Ahmedabad – Regional Round Questions

Tata Crucible Corporate Edition 2014 – Ahmedabad – Regional Round Questions


  • WINNER: Endeavor Careers – Kushan Patel and Meghshyam Shirodkar
  • RUNNER UP: Triton Communication – Mahesh Manjawala and Mayur Rana

Regional Round Questions:

1. Which colour was discussed for its ability to be noticed in peripheral vision at a conference attended by paint experts from Du Pont & Pittsburg Paints , known for its ability?

Ans. Yellow colour.

2. Connect:


Ans. Yardley

[ 1. Charles Yardley junior 2. In 2009, Wipro had acquired Yardley’s businesses in Asia, Middle East, North Africa and Australasia for Rs 210 crore. 3. Video of Windsor Castle which is situated in London. The brand started in London and also received the Royal Warrant. 4. Yardley’s signature scent is English Lavender, which was launched in 1873 ]

3. Identify the significance of the coin.


Ans. Roger Bannister’s sub-four-minute miles run in 1954

4. Which ice cream brand christened by Reuben Mattus was given an exotic, family European-sounding name which in fact meant nothing?


5. Which three letter unique identifier would refer to a lieutenant who died in an airplane crash near San Diego on September 4, 1913, becoming the 10th fatality in US army aviation history?

Ans. LUV – Reference to Dallas Love Field

6. Identify the missing word


Ans. Petrol

7. What were nervous customers given at the top while trying out the world’s first escalator in 1898 at Harrods?

Ans. Brandy

8. Identify the country


Ans. Columbia

9. Connect


Ans.  Frugal Engineering

[1. The term was coined by Carlos Ghosn, the joint chief of Renault and Nissan, who stated, “frugal engineering is achieving more with fewer resources.”  2. “First break all the rules: The charms of frugal innovation”. The Economist. Navi Radjou and Jaideep Prabhu coauthored the book ‘Frugal Innovation: How to Do More With Less’  published worldwide by The Economist. 3. In India, the words “Gandhian” or “jugaad”, Hindi for a stop-gap solution, are sometimes used instead of “frugal”.  4. Example of the concept : In 2005, the MIT already suggested the conception of a 100 USD computer for developing countries through the project “One Laptop per Child” which would have been deployed in almost 1.5M units. ]

10. Which painter was granted the rights to reproduce 12 paintings from his collection after receiving a contract from Joyce Hall, founder of Hallmark Cards?

Ans. Winston Churchill

11. Which dance studio was co-founded by Charles Casanave, Chester Casanave along with a famous person in 1947?

Ans. Fred Astaire

12. This was an Airline It was originally called Orient . It went on to become what?

Ans. Pakistan International Airlines

13. Which design by Theyre Lee-Elliot was later stylized in 1997 along with art & designs from international artists & other sources to represent countries where the company had presence?

Ans. British Airways Livery & Speedbird logo.

14. What is Nia Effect in consumer behaviour & marketing?

Ans. Preference of short brand names over long ones.

15. Identify the brand


Ans. Toilet Duck

16. What is the name of Bob Parson’s domain register company?


17. Fill in the blank- In the scripts for Fit the Fourth of the radio series, Deep Though was asked if it is not a greater analyst than the _____________Starthinker in the Seventh Galaxy of Light & Ingenuity which can calculate the trajectory of every single

Ans. Googleplex

18. Identify the personality


Ans. Mahinda Rajapaksha

19. Connect


Ans. NCR Corporation

[1.The company began as the National Manufacturing Company of Dayton, Ohio, which was established to manufacture and sell the first mechanical cash register, invented in 1879 by James Ritty. 2. In the 1950s NCR introduced MICR (Magnetic Ink Character Recognition) 3. Milana  Vayntrub playing the “Lily Adams” character in a series of AT&T television commercials. NCR was acquired by AT&T in 1991. 4. Thomas Watson was a famous salesman of NCR who later founded IBM.]

20. Which personality created the ‘Believe Foundation’ in 2006 to help terminally ill children. The artist has created her first fragrance for men as ‘Rogue Man ‘

Ans. Rihanna

Questions contributed by Debasish Mandal of BHEL, Bhopal  

Tata Crucible Corporate Edition 2014 – Goa – Regional Finals Questions

Tata Crucible Corporate Edition 2014 – Goa – Regional Finals Questions


  • WINNER: Savoir Faire India – Rajiv D’Silva and Harshvardhan Bhatkuly
  • RUNNER UP: Splash! Communication – Ameya Mardolkar and Aniruddha Sengupta

Regional Round:

Q.1.In 1938, a Swiss chemistry student, named Franz Greiter was effected by a certain medical while climbing mountain Piz Buin. This on the swiss Austrian border. He then set out to invent a effective remedy of the same, he came up with a brand in 1946. Its extremely popular brand in the world.Today its got modified into a cream. Name the brand.

Ans. Glacier cream

2. Launched on June 14,1967 it was touted as the “first newspaper for the full computer community”.

Ans. Computer World

3. Connect.


Ans. Alibaba

 4. The product became so popular in Italy that food stores started a service called “The Smearing”. What are we talking about?

 Ans. Nutella

 5. Boston Globe’s Beijing Asia Correspondent. Editor-in-chief of NewsX. Passed away recently.

Ans. Jehangir Pocha

 6. It was sometimes called “ Goring-Schnaps after Hermann Goring who was appointed Imperial Gamekeeper.

Ans. Jägermeister

7. This article of Gary Worlf, titled ‘The Curse of Xanadu’ in the wired magazine states: ”It was the most radical computer dream of the hacker era. ______ _______’s Xanadu project was supposed to be the universal, democratic hypertext library that would help human life evolve into an entirely new form. Instead it became a famous vaporware project- a 30-year saga. Who are we talking about?

Ans. Ted Nelson (coined the term hypertext)

 8. His Last word.


Ans. “Just do it”- the tagline of Nike , by Gary Gilmore

9. Bharti Enterprises has agreed to sell a majority stake in which of its group company to a unit of US-based Brightstar Corp

Ans. Beetel

10. What did this two create?


Ans. Soundcloud

11. Connect.


Ans. National Geographic

 [Afghan Girl (real name Sharbat Gula ) is a 1984 iconic photographic portrait by photographer Steve McCurry which appeared on the June 1985 cover of National Geographic. John Capstock also a National Geographic photograher. Steve McCurry National Geographic photograher famous for capturing momentous events as the coronation of Queen Elizabeth II]

12. Sometime in early 1932, SS Itaquicê, left Rio in Brazil with a 69 member crew, and 50,000 pounds of coffee in a novel, but unsuccessful attempt. What were they attempting?

Ans. The Olympic

 13. Invented by Omar Knedlik in the late 1950s; Knedlik hired artist Ruth E.Taylor to create a name (original) and logo for his invention. Name the product.

Ans. Slurpee

 14. As the image was not clear , so any reader who witnessed the quiz may send the picture and due credit will be given to the contributor.

Ans. Amul print Ad

15. What commercial area in Delhi was named after Khan Abdul Jabbar Khan, The republican party head and former chief minister of West Pakistan ?

Ans. Khan Market established in 1951

16. They were considered an important over the bowling pin-shaped “Hamilton” ones, which tended to slip easily and roll off surfaces- the new design thus became standard across the British Empire. Soon turning into a prized item, they are found in India and Japan- used in Japan for Ramune. What are we talking about?

 Ans. Goli / Goti Soda bottle

 17. Amar Chitra Katha comics “ quite conquerer “ . About whom?


18.Identify the Logo.


Ans. Jaico

 19. Connect.


Ans. Swami Vivekananda

 [IISC Bangalore is the outcome of an accidental meeting between Jamsedji N. Tata and Swami Vivekananda on a ship in 1893. Special youth program is dedicated to him. Raipur Airport is named after Swami Vivekananda.Vivek express is the longest route train of Indian Railways.]

 20. Identify.


Ans. Harper Collins

 21. Connect.


Ans. Remington

[Founder Remington. K L Saigal worked as a typewriter salesman for Remington. Pierce Brosnan and Stephanie Zimbalist in Remington Steele (American television series). Two crossed Remington rifles with bayonets indicating Guatemala’s willingness to defend itself by force if need be]

22. Name the Advertiser.


Ans. Chevrolet

 23. It is estimated that investors lost Rs.1.5 trillion due to insurance mis-selling . Mint newspaper famously quoted it as “The _____ rip-off was an institutional defrauding of the small investors” and covered it in an article _____Rips off Consumers.

 Ans. ULIP

 Questions contributed by Debasish Mandal of BHEL,Bhopal  

Tata Crucible Corporate Edition 2014 – National Finals Questions

Tata Crucible Corporate Edition 2014 – National Finals Questions


    IAME Bangalore – Prasad Shetty and Mahantesh Nelavaigi
    TCS Chennai – Jayakanthan and Debabrata Mallick

National Finals Questions:

Round 1:

1) (Silver ) 11:30-23:05 was the timing change that was introduced by Nandos. Why did Nandos increase their time by 5 minutes and specifically called it ‘Nandos Fergie Time’?


Answer: When Manchester United plays it is believed that they get extra time to score critical goals. This extra time is named after Alex Ferguson and the shops are open during Fergie Time.

2) (Gold) Originally known as The New Left Review Verso Books. It is a famous publishing house based in London and New York City. Founded in 1970.Why the name Verso?


Answer: Left side of the page is called Verso Page. Thus, they renamed themselves with their left inclinations as Verso.

3) (Bronze) The verb dates back to 1659 and even earlier as a noun- as far back as 1275. In 1659, Thomas Fuller, a Church of England clergyman, wrote: ‘I hope, sir that we not mutually ________ by this difference which hath happened betwixt us’. What word?

Answer: Unfriend

4) (Silver) Connect.


Answer: Cricket Club of India

5) (Silver) Name of this brand whose logo is shown here, derives from a place. The place has become generic to European countries. Several types of this brand are instantly recognisable. The variants are available across the world in Reine, Barisart, Marie-Henriette and so on. It has also become a common word in English. What word from a mineral water brand?


Answer: Spa

6) (Silver) This is the SAP Network for Retail Business. After considering over 12 possible names to brand it, they came out with one final name, which they believed was the best example for a network. What is the name of this model for small and medium enterprises?


Answer: Ganges

7) (Bronze) In the Ranji Trophy South Zone League, 1965/66 when the Mysore vs Madras game was played in January 1966, Mysore won by 141 runs with Chandrashekar taking 10 wickets. The wicket keeper and opening batsman for Madras then is today a Chairman and former Managing Director of a well-known entity in India. Who?

Answer: N Ram of The Hindu Newspaper

8) (Gold) From the world of Finland, this is a box. What is its significance?


Answer: When any child is born in Finland, the Finnish government sends this box which contains the necessary supplies for a child.

9) (Silver) During the 19th century this place was a betting parlour for horse racing. What as this room called where billiards tables were installed so patrons could kill time between races?

Answer: Pool Room

10) (Silver) He was a French finance minister who, in 1759, was forced by France’s credit crisis during the Seven Years’ War to impose severe economic demands upon the French people, particularly the wealthy. Because of his austere economies, his name became synonymous with anything cheap and so also with a form of art. What?

Answer: Silhouette

Round 2:

1) (Gold) This is India’s first patent. Recognise it.


Answer: Punkah Pulling Machine

2) (Bronze) Arranged from lightest to darkest, What are these?


Answer: Gradings of Tobacco

3) (Silver) Elf Cosmetics was founded by Joseph and Vincent. Why the name?


Answer: ELF stands for Eyes, Lips and Face, that is the categories of cosmetics they produce.

4) Biz Stone, co-founder of Twitter has written a book titles, ‘Things a little bird told to me’. Why is there a blank page somewhere in the middle of the book?

Answer: Page 140 is a tribute to the 140 characters of Twitter.

5) (Gold) All of this in 1952, would lead to a life changing event, which went on to become a New York Times Best Seller. El Grafico`, a publishing house wrote about a phenomenal cycle expedition. What is it?


Answer: Motorcycle Diaries of ‘Che Guevara’

6) (Bronze) This was one of the first artist and writer to have created the first ‘incorporated’ and all of his works come with ‘Inc.’ Who is it?


Answer: Edgar Rice Burroughs, author and illustrator of Tarzan

7) (Silver) In ancient times, this was sometimes called nostrum remedium (“our remedy” in Latin). Promotion of these was one of the first major products highlighted by the advertising industry, and many sales techniques were pioneered by their promoters. The phrase comes from the late 17th century marketing of medical elixirs ones which found flavour with royalty. Angostura Bitters, Bovril, Coca-Cola, Dr. Pepper, Moxie and Pepsi were all sold in this category. What phrase?

Answer: Patent Medicine


From The Corner Office-

1) (Silver) Privateer Holdings, a Seattle based private equity firm, have recently entered into a deal with the estate of the famous Jamaican Reggae Star Bob Marley. What is this deal for?

Answer: Launch of world’s first branded cannabis

2) (Silver) In his book ‘Tata Log’, Harish Bhatt has narrated a story of Titan’s jewellery business ‘Tanishq’. Before the leadership team finally decided to invest in Tanishq to generate foreign exchange, there was one other alternative business they were considering for this purpose. What was that? Why?

Answer: Granite Grate Stones, there was great demand especially in Japan

3) (Gold) What connects Economics Nobel Prize winner George Akerlof, Peet’s Coffee, Levi Strauss and Scott Adams?

Answer: Berkeley

Round 3:

1) (Silver) This was used by the Vatican, a couple of years ago. What is this?


Answer: This is Faraday Cage, used during the secret papal conclave to elect the next pope

2) (Silver) When Poet Ghalib met his beloved in the winter, he rubbed his hands and face with it. In Ain-e-Akbari, AbulFazal, has mentioned that Akbar used this product daily. What is it?

Answer: Attar/Ittar

3) (Silver) Identify the name of the vehicle at the bottom. It gets name from the two vehicles on the top. It was made in 1964 for Bill Harrah, owner of Harrah Hotel and Casino.


Answer: Jerrari- Jeep and Ferrari

4) (Gold) Connect.


Answer: Types of Diplomacy

5) A former junior international hockey player and Surrey league cricketer he joined Phillips Son and Neale in New Bond Street, London in 1978. Starting as a saleroom porter he worked his way through the ranks until he was appointed to the main board of directors by the age of 30 before moving to the USA to run the New York office. A 30 year love affair with furniture combined with a fascination for oriental carpets goes side by side with a passion for 20th century British art. Why has he been famous in India since 2008 in India?

Answer: Richard Madley

6) Its a famous photograph of a renowned journalist William Ellen White, drinking coke. The image was used extensively for something Coke decided to. What name came out of this iconic photography?


Answer: Introduction of New Coke, Project Kansas

7) (Gold) What’s common to?

Lauda Air naming one of their Boeing 777-2Z9’s that operate on the Vienna-Sydney-Melbourne route. The platypus being replaced in 2001 on the obverse side of the Australia’s common 20 cent coin, the first such change since the decimalization of Australian currency in 1996.

Answer: Don Bradman

8) (Silver) Identify this French ambassador to Portugal.


Answer: Jean Nicot. Nicotine is named after him.

9) (Gold) Connect.


Answer: Tata Institute of Fundamental Research

10) (Gold) Connect:


Answer: Exclusive boutiques created for Taj Mahal Palace


Questions taken down by Vaishnavi Rao! 

Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions


    Endeavor Careers –
    Kushan Patel and Meghashyam Shirodkar
    Tata Industries –
    Nikhil Sonde and Sidharth Srinivasan


Western Zonal Round Questions:



1 2

A. Leela Kempinski Hotels

2) What is made by fermenting vinegar with hot peppers in a French oak barrel, which has 3 inches of salt on the top and is aged for three years until all the salt is defused through the barrel?

A. Tabasco Sauce

3) Identify.


A. Grimm Brothers

4)  Connect.

Screen Shot 2014-11-18 at 1.31.56 pm

A. Porsche

5) If you visit well known Kumarakom Lake in Kerala, you can eat excellent sea food or sail on the wonderful backwaters, but you can also visit a nearby small town which provided the setting for something that received a half million pound advertising?

A. Aymanam Village in Arundhati Roy’s The God of Small Things

6) In 1955 when this company hired Pulitzer Prize-winning poet, Marianne Moore to suggest a name for their new offering, she created a dazzling list that included “The Intelligent Whale”, “The Mongoose Civique”, “The Pastelogram” and “The Utopian Turtletop”. However it was named after the son of the founder. What/Who?

A. Edsel Ford


1) Question on the prototype of spacesuits.

2) This is powder extracted by crushing a seed; it is now India’s largest agricultural export. The primary reason for this surge in exports is its role in the extraction of shale oil gas, by what is known as the hydraulic fracturing or fracking process?

A. Botox

3) Which word did Madhur Jaffrey once write “To me the word _____ is as degrading to India’s real cuisine the term ‘chop suey’ was China’s?

A. Curry

4) The logo symbolizes a bird in flight. The bird strokes convey free flight. The choices of colours are red and yellow. Red has been chosen for traditional association with organisation?

A. India Post

5) The _____ Room refers to an outbound call center selling questionable investments by telephone. It typically refers to a small place where salesmen work using unfair, dishonest sales tactics?

A. Boiler

6) The city has a population of about 3 million and is home to 5,000 millionaires. Interestingly, 74% of its population uses mobile money. “The M-Pesa” scheme, which offers cash transfers by text messages, has brought a large number of its citizens into the digital economy?

A. Nairobi

7) She began her career as a sales and marketing intern at a telephone directory business founded by AT&T International. She later became the director of procurement and operations. In 1994 she became the general manager of Rainbow media, a subsidiary of International Broadcasting Corporation (which later became True Visions)?

A. Yingluck Shinawatra

8) What brand name comes from this painting?



A. Southern Comfort



1) What technique in the automobile industry was actually introduced in USA by Ransom Eli Olds, founder of Oldsmobile?

A. Assembly Line

2) The phrase was coined in America and the earliest example is from the Atlanta Constitution, November 1901 when the phrase was first used to mean “encompassing all aspects”?

A. Para Mutual / Across the Boat

3) This person refused to be on the cover of TIME which led to a company getting featured on the cover?



A. Coca Cola – When Robert Woodruff refused

4) In the United States, Karl Hess, author and activist used this to make it harder for the IRS to seize his wages and as a form of tax resistance. Example includes the Owenite socialists, the Cincinnati time store and more recently Ithaca hours. What term?

A. Barter

5) Connect:

Screen Shot 2014-11-18 at 6.01.15 pm

A. Salvatore Ferragamo

6) These two excellent books “Perfectly Reasonable Deviations from the Beaten Track” and “What Do You Care What Other People Think?” are written by a person who has often been called the most original mind of his generation. Name him?

A. Richard Feynman



Questions contributed by Viraj Morabia.

Tata Crucible Corporate Edition 2014 – Mumbai – Regional Round Questions

Tata Crucible Corporate Edition 2014 – Mumbai – Regional Round Questions


  • WINNER- Tata Industries – Nikhil Sonde and Sidharth Srinivasan
  • RUNNER UP- JP Morgan – Dhananjay Shettigar and Geo Thomas

Regional Round Questions:


1. It is the first heritage building to get a Gold rating from the Indian Green Building Council. The plot for the building was bought in South Mumbai in 1904. The building was completed in 1924. The Associated Building Company owns the building and is responsible for maintaining it. Which heritage building?

Ans. Bombay House



Ans.  Ideal description of office cubicle by Scott Adams

 3. True Value: Maruti : :First Choice :   ?

Ans. Mahindra

4. Name the city.


.Ans. Bombay

 [Harsh Mariwala : Marico is an Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based out of Mumbai ((previous name Bombay. 

Amrutanjan Healthcare Limited is an Indian pharmaceutical company established by Kasinadhuni Nageswara Rao in Mumbai (previous name Bombay) in 1893.

Bombay Sapphire is a brand of gin owned by Bacardi.]

5. According to National Geographic, it has become a junkyard.A single cleanup in spring 2011 removed over 8 tons of trash.People now run the risk of losing a deposit of $4000 if they do not clean up their trash. The entity in question is also big business with people spending $40,000-$50,000 on an average. Name the entity.

Ans. Mount Everest

 6. Some people say that the word is derogatory and is also a means to exploit poor. What is the form of informal employment in which a homeless person is paid to display advertising?

Ans. Bumvertising

7. This term was often used during the cold war era because of its political, social, and economic relevance. This term itself was first introduced in the late 1940s by the United Nations. Today, the term is slightly outdated and has no official definations; however, it is generally thought of as the capitalist, industrial, wealthy, developed countries that aligned with the United States after World War II. What term (two words answer)?

Ans. First World

8. Who is this named after : distilled eight times for the essence of vodka purity ?


Ans. Mendeleev (of periodic table)

 9. Known as the Hoover Index, this measure of income inequality is commonly named after an ‘outlaw’. Which index?

Ans. Robinhood Index

 10. Connect for an entity.


Ans. Planning Commission of India

[ India’s first Prime Minister Jawaharlal Nehru, a socialist who admired Joseph Stalin’s drive to industrialize the Soviet Union, set up and chaired the Planning Commission to map out a development path for India’s agrarian economy.

P.C. Mahalanobis,Indian statistician who was instrumental in formulating India’s strategy for industrialization in the Second Five-Year Plan (1956–61).

 The Gadgil formula is named after Dhananjay Ramchandra Gadgil, a social scientist and the first critic of Indian planning. ]

 11. The brand’s first product was launched in 1958 in Spain by Javier de Barberá Sanromä Cruz. Today it is common in cars.Name the brand.

Ans. Ambi Pur

 12. Which corporation? What first in the world?


Ans. First industrial Robot by GM

13. Through its commercial titled ‘Everyone can with _________’, the camera brand attempts to dismantle, and then reconfigure, consumer perception of the category. The message is: the segment is not just for professional; it is for everyone.

Ans. Canon

 14. Over the past 200 years,It has been cancelled 24 times due to cholera epidemics and war. In 1811, an agricultural show was added to promote agriculture. The horse race which started in 1812 persisted until 1960; the agricultural show still exists and is held every four years. What is that which the locals simply call wiesn after the colloquial name of the fairgrounds , Theresienwiese ?

Ans. October Fest

15. Connect.



 [Cardiac Monitor developed by NASA

 NASA SPINOFF technologies are commercial products and services which have been developed with the help of NASA, through research and development contracts (such as SBIR or STTR awards), licensing of NASA patents, use of NASA facilities, technical assistance from NASA personnel, or data from NASA research.

 Ray-Ban, Survivors and Diamond Hard are registered trademarks of Bausch & Lomb, Inc.

 Ray-Ban Survivors Collection sunglasses feature a coating that offers 10 times the scratch-resistance of conventional glass lenses.]

 16.Confession of an Advertising Man is a 1963 book by David Ogilvy. In the final section he posed a question and makes one think as to why a genius in advertising and an advocate of this medium even wants to raise such a thought. What is the question , he raised?

Ans: If all humans can think , “Should Advertising Be Abolished?”

17. Connect.


Ans. Versace

 18.This Suzuki bike’s name means “Peregrine Falcon” in Japanese.

Ans. Hayabusa

 19. Connect


Ans.  Nobel Prize

 [Jean Henri Dunant was the founder of the Red Cross, and the first recipient of Nobel Peace Prize.

 The Grameen Bank is a Nobel Peace Prize-winning microfinance organization and community development bank founded in Bangladesh.

 Aga cooker was invented in 1922 by the Nobel Prize-winning Swedish physicist Gustaf Dalén

Guglielmo Marconi won the 1909 Nobel Prize in Physics with Karl Ferdinand Braun “in recognition of their contributions to the development of wireless telegraphy”]

20. Which company is the sponsor of this program?


Ans.Happily Unmarried

21.The brand once used the slogan”The original. If your grandfather didn’t worn it, you wouldn’t exist”

Ans. Old Spice

22. A British retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in Charing Cross. He wanted to take advantage of the increasing levels of conspicuous consumption and thought of a novel  way to attract customers. What did he start?

Ans. Display Window

 23.Connect :


 Ans.Steve Jurvetson

 [The photograph of Steve Jurvetson

He was a venture capitalist investor in Hotmail.

The term ‘viral marketing’ was invented by Tim Draper and Steve Jurvetson of VC Draper Fisher Jurvetson, early investors in Hotmail. It was their idea to include the ‘Get your FREE Web-based email…’ message and URL the bottom of every Hotmail sent. Believe it or not, the founders were reluctant at first – they thought it was too much like spam. But, of course, they eventually agreed and the rest is history. For the record, Hotmail had one million registered users in less than six months from launch. Five years after launch they had 65 million. Draper and Jurvetson chose the term ‘viral’ because they felt it best described this infectious spread of the Hotmail word.]

 Questions contributed by Ms Meenakshi Verma of BHEL Bhopal.

Tata Crucible Corporate Edition 2014 – Mumbai – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Mumbai – Preliminary Round Questions


    Tata Industries –
    Nikhil Sonde and Sidharth Srinivasan
    JP Morgan –
    Dhananjay Shettigar and Geo Thomas


Preliminary Round Questions:

1. In the 19th century, the British came to loggerheads with Gangadhar Rao for the use of something that they felt was needed for their ammunition. This sparked a huge furore in the Indian society at that time. What are we talking about?

A. Cowskin grease used for bullets/cartridges

2. This is a reputed work of Jules Verne and one of his most publicized articles.

A. Around The World in 80 Days

3. Carry on. Keep Calm. Think it over. _______ __________ (two blanks, fill in the blanks with the slogan of a famous car brand)

A. Think Small

4. Identify this Penguin publication imprint.


A. Plume

5. This personal care brand got its name and claim to fame from its shape. It initially represented a penguin, later got famous for its egg-shape. Men used it first, and then became popular among ladies. Which product?

A. Shaver

6. This product in its original form was manufactured in China. It came into prominence in India early this year. What?

A. Voter’s Indelible Ink

7. This word by a reputed economist literally means “Single Purchase”. What?

A. Monopsony

8. Identify the logo.


A. Reliance Mumbai Metro

9. This is a type of “throat comfort cigarette” that gained extreme popularity once it was developed. Identify.

A. Menthol Cigarettes

10. The world of apparel is characterized by a new trend called _________ _____________ (two words). It is a type of semi formal dress code yet keeps into consideration all norms of decency at the workplace.

A. Smart Casuals

11. Identify the sportsperson: “I gave the chewing gum such a workout I am disappointed that no one approached me for advertising. I did the chewing gum a world of good, it was like my little brother.”

A. Viv Richards

12. This person heads Metro AG. Identify.


A. Otto Beisham

13. This African country had its main exports of tea and coffee. Later it was replaced by something else. Which country?

A. Ivory Coast

14. Famous knife company that was banned from airports all over the world.

A. Victorinox

15. This brand was bought over by a Czech company in 1929. Its most famous product was a 500 cc bike. Id this which we have all seen in India.

A. Yezdi

16. What did they give this world? Corporates around the world seem to be hooked on to this concept now.


A. Blue Ocean Strategy

17. Founded by Rakesh Jaggi, an alumnus of IIT Delhi. Was originally called Jamboree Education. It is India’s first cultural arts university. What?

A. Ashoka University

18. This homeplace website started by Advitiya Sharma and Rahul Yadav is now going places. They have set up shop overseas as well. Identify.

A. Housing.in later becoming Housing.com

19. This is a brand of cars from General Motors whose name is derived from the name of a planet. Identify.


20. This is the logo of this company in the middle east.


A. Carrefour

Questions contributed by Eldrich Rangel.

Tata Crucible Corporate Edition 2014 – Pune – Regional Finals Questions

Tata Crucible Corporate Edition 2014 – Pune – Regional Finals Questions


    Barclays –
    Asish Behera and Amogh Deshpande
    Tata Motors –
    Prathmesh and Aditya Ramani


Wild Card Questions:

1. Which pharma company logo consists of a capsule and 2 pills?

A. Merck

2. It takes its name from a German word for ‘Seagull’; started as an ice cream brand?

A. Movenpick

3. Juice is a fashion and lifestyle magazine published by?

A. Jabong.com

4. Which company launched the business vertical ‘Happy Nest’?

A. Mahindra

5. Dimitry and Justin Frankel launched this in 1997, initially called Nullsoft. What?

A. Winamp

6. Its NYSE ticker symbol is BID. Which company?

A. Sotheby’s

7. Which Japanese company known for camera translates to ‘ripening field of rice’?

A. Minolta

8. Which brand is named after the species ‘Pelia caparilos’?

A. African antelope giving the word Reebok


Regional Finals Questions:


Round 1:

1. What made Jim Goetz reach the top of the Midas list in the business world?

A. Funded Whatsapp in its initial days

2. This book is based on which financial firm?



A. Lehman Brothers

3. In July, 2011, TITAN launched HTSE collection of watches which run on light. If HT stands for High Tech, what does SE stand for?

A. Self Energized

4. Connection:

Intel Malala ad (video); b) Louis Edward Walker and c) OMNI Hotels and resorts

Ans: CNN Studios

5. The entire crown of this national historic landmark is clad with shiny silver ‘Endura KA-2’ stainless metal developed by Krupp and marketed under the trade name ‘Nirosta’. Which iconic building?

A. Chrysler building

6. Chocolatines Savory Wine Flight Pairing ($80) , Halo Natural Pet Food ($6,142.89) , Max Martin Shoes ($750) , Dosha Tea-Based Pops ($35) , Blossom Blends Tea ($49.95) , Hydroxycut Weight Loss Products ($38.96), Narrative Clip camera ($279) , Polar Loop Activity Tracker ($109.95) , Steamist Home Spa System ($2,560) , M3K Beauty Products ($100) , Best of Vegas Tour Package ($9,000) , Rouge Maple Syrup ($250) , House Call From Nutritionist Heather Lounsbury ($500) , Slimware Dinnerware ($59) , Huntley Drive Fitness Training Sessions ($850), Le Petit Cirque Troop ($575) Le Petit Cirque Troop ($575), Jan Lewis Designs Bracelet ($400) , Walk Japan Tour of Japan ($15,000) , Epic Pet Health Therapy ($1,571.98) , Acure Skincare ($300) , Rocky Mountaineer Train Trip ($4,078.00) Gizara Arts Print ($1,000)  Jitseu Handbags ($279) , Imanta Mexico Resort Stay ($3,300), Koala Landing, Resort Stay in Kauai ($2,000) , Aviv 613 Vodka ($30). These are the contents of what?

A. Academy Award goodie bag package for the nominees who don’t win


Round 2:

1. The rule of three in business and economy is a rule of thumb in the business world. Who gave this theory?


2. Identify the person who gave Mosaic and Netscape.


A. Eric Bina

3. P. Ramachandra started this in 1983 with a single product and 5 employees. What?

A. Jyoti Laboratory

4. Connect:

Screen Shot 2014-11-06 at 9.48.59 pm

Hint: started with pale ginger oil. Which company?

Ans: Canada dry

5. Constructed by Gaget, Gantheir and Co., it was funded by a lottery. By the end of 1879, about 2,50,000 francs have been raised. What?

A. Statue of Liberty

6. Childhood picture of P.P. Chhabria and K.P. Chhabria was shown. What did they find?

A. Finolex

7. Edward Bernays, the father of public relations threw green parties to make the colour of what packaging fashionable to women?

 A. Lucky strike

8. Connect:

Screen Shot 2014-11-06 at 9.36.32 pm

A. Lady Godiva

9. Introduced in 1953, Johnson’s baby shampoo was the first special formulated product. What was the formula called?

A. No more tears


Round 3:

1. Logo of which apparel brand.


A. Best Seller

2. The classification of this chart was developed in 1983 by Michael Edwards with standard families such as Woody, fresh, oriental etc. What chart is this?

A. Perfume chart

3. To which company did HUL sell Glucovita in 2003?

A. Wipro

4. Which retailer has been trying to trademark it footlong brand?

A. Subway

5. Connect:

Screen Shot 2014-11-06 at 9.21.47 pm

A. TTK Hawkins Cooker

6. It is named after a type of mango that originated in Jamaica and was originally grown from a seed brought by immigrants from India.

A. Bombay Mango

7. Connect:

Screen Shot 2014-11-06 at 9.18.27 pm

A. Vineyard tourism



Questions compiled by Kamanasish Chowdhury of Q-factor Knowledge Solutions.

Tata Crucible Corporate Edition 2014 – Pune – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Pune – Preliminary Round Questions


    Barclays –
    Asish Behera and Amogh Deshpande
    Tata Motors –
    Prathmesh and Aditya Ramani


Preliminary Round Questions:

1. What was inspired by an advert that spoke of 21 types of shows, projected 57 from a range that crossed 60 then and crosses 5700 today?

A. Heinz Ketchup

2. Designed by Belgian artist Michel Olyff, what emblem has a central square that symbolizes the results of human skills and inspiration and a circle that celebrates the gifts of nature?

 A. World Heritage Site logo

3. What term for a financial institution that has an economic net worth less than zero but continues to operate was first used by Edward Kane in 1987 to explain the dangers of tolerating a large number of insolvent savings and loan associations?

A. Zombie Banks

4. Whose ad campaign? (logo of Lego was removed)


A. Lego 

5. What were first worn by members of British armed forces in 1938 and were introduced to the US in the mid-1940s during World War 2 to allow paratroopers more room to hold radios and extra ammunitions?

A. Cargo pants

6. Which country earns 25 $ million annually by selling its domain name .co to companies?

A. Columbia

7. The Outies awards honor individual and org. that are leaders in advancing equality for whom in America’s work places?


8. Old logo of which media giant?


A. Time Warner

9. Which brand approximately 2 cm in diameter and weighs 38g was first produced in Netherlands in 1948 runs ads in India which translates to light a bulb?

A. Mentos (Dimag Ki Batti Jalade)

10. What was first started by Chris Smith, a blogger from Buffalo, New York in Aug, 2011 at a wine-shop when he organized more than 100 people to purchase items from city wine merchant on Aug 5, 2011?

A. Cash Mob

11. What term did John Maynard Keynes used in his book The General Theory of Employment, Interest and Money to describe the instincts and emotions that influence and guide human behaviors and which can be measured in terms of e.g., consumer confidence?

A. Animal Instincts

12. Print ad of which company?


 A. Listerine

13. The civil and military gazette was a daily English language newspaper founded in 1872 in British, India. Which Nobel Laureate was its associate editor from 1882-1887?

A. Rudyard Kripling

14. It was founded in 1874 by Eusebio Ludvig Fronman, a monk and according to some sources; it is the busiest pharmacy in the world. The pharmacy is duty free and the most prescribed drug is valium. Where would one find this pharmacy?

A. Vatican City

15. Which personal care brand manufactured motorcycles for military reconnaissance, were designed by P.G. Tacchi, who was granted a patent for the design in 1908?

A. Wilkinson’s Blade

16. Picture of a man. Identify.


A. François Pinault

17. The name of which publishing house is said to have been derived from the 13th century mansion of William De Blemond and is also an area in London?

A. Bloomsbury

18. Michael Thomasson started amassing his hoard in 1998. In 2012, Guinness certified it as the world’s largest collection of its kind. His collection of over 11,000 units has sold at an auction for $750000 to someone using the pseudonym “peeps_10091970”. What?

A. Video Games

19. This software pioneer has launched a new messaging app CHADDER with a focus on encryption and security. Who?

A. McAfee

20. Logo of which company? (Options were Dupont, Solvay, BASF)


A. Solvay


Questions compiled by Kamanasish Chowdhury of Q-factor Knowledge Solutions.