Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions

Results:

  • WINNER:
    Endeavor Careers –
    Kushan Patel and Meghashyam Shirodkar
  • RUNNER UP:
    Tata Industries –
    Nikhil Sonde and Sidharth Srinivasan

 

Western Zonal Round Questions:

ROUND 1 – THOUGHT LEADERS:

1)

1 2

A. Leela Kempinski Hotels

2) What is made by fermenting vinegar with hot peppers in a French oak barrel, which has 3 inches of salt on the top and is aged for three years until all the salt is defused through the barrel?

A. Tabasco Sauce

3) Identify.

3

A. Grimm Brothers

4)  Connect.

Screen Shot 2014-11-18 at 1.31.56 pm

A. Porsche

5) If you visit well known Kumarakom Lake in Kerala, you can eat excellent sea food or sail on the wonderful backwaters, but you can also visit a nearby small town which provided the setting for something that received a half million pound advertising?

A. Aymanam Village in Arundhati Roy’s The God of Small Things

6) In 1955 when this company hired Pulitzer Prize-winning poet, Marianne Moore to suggest a name for their new offering, she created a dazzling list that included “The Intelligent Whale”, “The Mongoose Civique”, “The Pastelogram” and “The Utopian Turtletop”. However it was named after the son of the founder. What/Who?

A. Edsel Ford

ROUND 2 – GAME CHANGER:

1) Question on the prototype of spacesuits.

2) This is powder extracted by crushing a seed; it is now India’s largest agricultural export. The primary reason for this surge in exports is its role in the extraction of shale oil gas, by what is known as the hydraulic fracturing or fracking process?

A. Botox

3) Which word did Madhur Jaffrey once write “To me the word _____ is as degrading to India’s real cuisine the term ‘chop suey’ was China’s?

A. Curry

4) The logo symbolizes a bird in flight. The bird strokes convey free flight. The choices of colours are red and yellow. Red has been chosen for traditional association with organisation?

A. India Post

5) The _____ Room refers to an outbound call center selling questionable investments by telephone. It typically refers to a small place where salesmen work using unfair, dishonest sales tactics?

A. Boiler

6) The city has a population of about 3 million and is home to 5,000 millionaires. Interestingly, 74% of its population uses mobile money. “The M-Pesa” scheme, which offers cash transfers by text messages, has brought a large number of its citizens into the digital economy?

A. Nairobi

7) She began her career as a sales and marketing intern at a telephone directory business founded by AT&T International. She later became the director of procurement and operations. In 1994 she became the general manager of Rainbow media, a subsidiary of International Broadcasting Corporation (which later became True Visions)?

A. Yingluck Shinawatra

8) What brand name comes from this painting?

6

 

A. Southern Comfort

 

ROUND 3 – X-FACTOR:

1) What technique in the automobile industry was actually introduced in USA by Ransom Eli Olds, founder of Oldsmobile?

A. Assembly Line

2) The phrase was coined in America and the earliest example is from the Atlanta Constitution, November 1901 when the phrase was first used to mean “encompassing all aspects”?

A. Para Mutual / Across the Boat

3) This person refused to be on the cover of TIME which led to a company getting featured on the cover?

7

 

A. Coca Cola – When Robert Woodruff refused

4) In the United States, Karl Hess, author and activist used this to make it harder for the IRS to seize his wages and as a form of tax resistance. Example includes the Owenite socialists, the Cincinnati time store and more recently Ithaca hours. What term?

A. Barter

5) Connect:

Screen Shot 2014-11-18 at 6.01.15 pm

A. Salvatore Ferragamo

6) These two excellent books “Perfectly Reasonable Deviations from the Beaten Track” and “What Do You Care What Other People Think?” are written by a person who has often been called the most original mind of his generation. Name him?

A. Richard Feynman

 

 

Questions contributed by Viraj Morabia.

Tata Crucible Corporate Edition 2014 – Southern Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Southern Zonal Round Questions

Results:

  • WINNER:
    IAME –
    Mahantesh and Prasad Shetty
  • RUNNER UP:
    Oracle –
    Mitesh and Yaggy

 

South Zonal Questions:

1. Ronald Reagan described it as violent as a mugger, as frightening as an armed robber and as deadly as a hit man. Others described it as the universal tax of all. What?
A. Inflation
2. Identify the brand of chewing gum, which shares its name with a municipality in the United States?
Hollywood
A. Hollywood
3. In 1954, which pioneer of the “party plan” concept of marketing became the first woman to appear on the cover of Business Week?
A. Brownie Wise, Tupperware
4. Connect:
Piyush Pandey
A. Piyush Pandey
 
5. Q&A was the company’s first flagship product, in large part because the name lent itself to use in a short easily merchandised logo. Brett Walter designed the user interface of the Q&A. Q&A was released in November 1985. Which company?
A. Symantec
6. The title “Kentucky colonel” was first formalized in 1813, but was in informal use before that to refer to people with honored reputations, often related to military service in the American Revolution. It was often associated with landowners respected in their communities. What title, of which is most known to us is the one bestowed on someone who ran a Shell Gas Station in the 1930s?
A. Kentucky Colonel
7. What links the following organizations – Textile major Cheil, SEMCO and International Olympic Committee member Lee Kun Hee?
A. Samsung
8. Richard Branson’s Virgin Atlantic had launched a multi-media marketing campaign in India called “Feel like a Star” which allows Indian travelers to claim up to 10% discount on the airline for travel till July 2014. What is the unique criteria to avail that discount?
A. Having celebrity names.
8. Connect, if dolphin and porpice were rejected, what was selected?
Penguin
A. Penguin Books
9.If the first model of this luxury brand was the Rouge et Noir in 1909, what was the second which also gave the company its present name?
A. Mont Blanc
10. Identify the South American gas company?
Belgrano
A. Belgrano
11. Connect:
One dollar salary
A. One dollar, One rupee salary.
12. Who are nettokafenanmin in Japan?
A. Net cafe addicts
13. The logo concept was created by Teiyuu Goto in Tokyo. He incorporated many meanings into the logo and acronym: the pronunciation is similar to “bio”, which is symbolic of life and the product’s future evolution; it’s also near “violet”, which is why most early versions of the product were purple or included purple components. The sound some models make when starting up is derived from the melody created when pressing a telephone keypad to spell the letters of the product. Name the product?
A. Sony Vaio
14. It refers to money paid privately or anonymously to amateur athletes, often to circumvent laws or league regulations prohibiting athlete compensation. It can be paid as an incentive to win or as a reward for a good performance, but especially in more recent times can involve a company rewarding players for using their apparel or products. What?
A. Boot Money
15. It is a very interesting story about a man called Alan Rego, who works as a factory manager who learns a very powerful concept in the world of business, that many companies adopt today. His colleagues include Bill Peach and Stacey, it was also made into a movie. Which movie and name the author?
A. Eliyahu M. Goldratt, Theory of constraints.
16. A and B were childhood friends from New York. While B finished college, he found himself unable to make his way into medical school. A dropped out of college. In 1977 A and B completed a correspondence course in Pennsylvania State University to start their venture. A has ansomia and so relied on “mouth feel”. This led to the company’s trademark chunks being mixed in with their product. On May 5, 1978, with a $12,000 investment the two business partners opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont.
A. Ben and Jerry.
17. Connect:
Prasoon Joshi
A. Prasoon Joshi
18. Identify?
mahbub-ul-haq
A. Mahbub ul-Haq, his work culminated in the Human Development Index (HDI)
19. Scott Adams, in the 1996 book suggested that “the least smart people are promoted simple because they’re the ones you don’t want doing actual work”. On what concept of management was the principle based on?
A. Peter Principle
20. Identify?
Fanhansa
A. Fanhansa
21. Connect:
Pic 6
A. McCann Eriksson
22. Connect:
A. Restaurants at the Taj Mahal Hotel
22. HBS professors Rakesh Khurana and Nitin Nohria are working with the World Economic Forum and the Aspen Institute to create an official one that shall be used globally. What?
A. An oath for all MBA graduates.
 

 

Tata Crucible Corporate Edition 2014 – Northern Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Northern Zonal Round Questions

Results:

  • WINNER:
    Reckitt Benckiser – Soubhagya Jena and Tanmay Prusty

  • RUNNER UP:
    Genpact – Rohan Khanna and Leo Thomas

 

Zonal Final Questions:

Round 1:

Q1) One high profile usage of this loan known as PIK. Was in controversial takeover of Manchester United by Malcolm Glazer in 2005. Whats a PIK loan?

A) Payment-in-Kind.

Q2) What is this called?

1

A) VOGA (cross between Yoga and Voguing )

Q3) A computer virus that has been worming its way around the cyber world for about two years now has just been detected and a fix provided. This bug, discovered by researchers from Google and Finnish company Codenomican, enables hackers to extract data from a computer’s memory. What?

A) Heartbleed

Q4) Connect:

Screen Shot 2014-10-23 at 12.09.12 am

A) Ghibli

Q5) Studied Philosophy, Politics and Economics (PPE) at Brasenose College, Oxford, gaining a first-class honours degree. Director of Corp Affairs for 7 years at Carlton Communications. Employed for 3 months as a ship jumper at Jardine Matheson. Resigned from corporate career in 2001 to fight for Parliament. Who?

A) David Cameron

Q6) Founded in 1828 as multinational risk advisor, insurance brokerage and reinsurance group. In 1898, merged with Faber Bros and later in 1928, merged with Duminy and Wylce. The company in 2009 got the naming rights to famous property in the US. Which?

A) Willis Towers

Round 2:

Q1) Genius Bar is the tech support system of this company. All in-store repairs of the company’s products are carried out by “Geniuses”, with the head known as “Lead Genius”, who handles customer service. They also have the GYOG program for Grow Your Own Geniuses. Which company?

A) Apple

Q2) Francis Wheatley’s painting, ‘Flower Sellers’ was used as their trademark. Their global identity was replaced that of yellow primroses. Brand is known for deodorants, perfumes. Signature scent was made in 1873. Which brand?

2

A) Yardley (Lavender scent)

Q3) Opening lines: ‘It is cold at six-forty in the morning on a March day in Paris, and seems even colder when a man is about to be executed by firing squad”. Great story which sold in millions. Which book?

A) Day of the Jackal by Frederick Forsyth

Q4) Company founded by Marcel Bloch. Named after pseudonym for General Darius Bloch & French term for assault. Which?

A) Dassault

Q5) Connect Ogilvy’s “Confessions of an Advertising Man” to the image.

3

A) Magic Lantern

Q6) Connect:

Screen Shot 2014-10-22 at 11.55.08 pm

Ans) Magnus Carlsen

Q7) Question on William Webb Ellis.

Q8) Connect:

Screen Shot 2014-10-22 at 11.35.52 pm

Clip from Shyam Benegal’s Yatra is top left.

A) Railways (Indian)

Q9) Perkins, Lavender and Mountbatten are types of these and came about much before the advent of PC. It has 7 keys less than a typewriter. The paper comes in heavy and lightweight grades, both of which are heavier than ordinary ink print paper. What?

A) Braille Writers

Q10) Carlo Crocco started this watch company as a Swiss enterprise. It is the 1st wrist watch with natural rubber strap. Which?

A) Hublot  

Round 3:

Q1) Significant production did not begin until 1859 when oil was struck in Pennsylvania. John Cassell, publisher, coffee merchant, and social campaigner, was soon importing the new and wonderful stuff to London. New and wonderful stuff demands a new and wonderful word so Cassell devised one, inspired presumably by his own name: cazeline. What?

A) Gasoline

Q2) What is happening?

4

A) Intel branding in Barca shirts inside with “Intel Inside”

Q3) Named after Italian merchant traveller, the Tatas make these in Dharwad, Karnataka. What ?

A)Marco Polo buses

Q4) Who manufactures these?

5

A) Hot Wheels

Q5) Serving minister’s husband imported newsprint license in 1960s for the paper “Patriot”. She is the grandniece of a freedom fighter. Who?

A) Najma Heptullah

Q6) Identify the logo:

6

A) ALIMCO (Artificial Limb Manufacturing Company)

Q7) Began in late 1960s with 3 guys led by Samson Daniel as National org. They have 19 project offices with an office in Delhi at KG Marg. Which NGO?

A) Helpage India

Q8) Connect:

Screen Shot 2014-10-22 at 11.28.50 pm

A) Saul Bass

Q9) Assumed position of IIM-A Director in 2013 and is an alumnus of its PGP while being a gold medallist. He taught at Harvard. Who?

A) Ashish Nanda

 

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.