Tata Crucible Corporate Edition 2014 – Kolkata – Preliminary Round Questions
TCS – Sudip K Dey and Abhishek Das
- RUNNER UP:
Capgemini – Sethu Madhavan and Rabi Shanker Saha
Preliminary Round Questions:
1. Which American Artist, in a 2009 article in The Economist was described as the “bellwether of the art market” & given a bottle of Estee Lauder perfume “Beautiful” into his grave?
A. Andy Warhol
2. Ryan NYP was made by Ryan Air in 1927 & cost was a little more than $10,500 & designed by Ryan’s chief aeronautical engineer, Donald Hall. Who was the famous user?
A. Charles Lindbergh (Spirit of St. Louis)
3. What was introduced as Patio in 1963 to capture the changing dietary habit & spirit of the baby boomer?
A. Diet Pepsi
4. Identify the Advertiser? (Clue: the tagline reads as ‘Life is a beautiful sport’ & the brand recently ventured into the accessories. Named after a famous tennis legend)
5. It was devised at the request of Krogers Grocery & the patent rights used to be with Rainbow Crafts. And purchased by the General Mills in 1965 for $3 Million?
6. Which 1997 Bond movie, had a character based on the business tycoon Robert Maxwell who has many indulgences?
A. Tomorrow Never Dies
7. In his classic 1922 study Public Opinion, journalist Walter Lippmann maintained that ________ are “the surest way of conveying an idea” which was been endorsed by the Leo Burnett. Fill in the blank.
8. Old logo of whom?
A. Apollo Tyres
9. Which city had been adjudged as the world’s most expensive city as per the living index from the Economist Intelligence Unit?
10. This is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information which is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or customers. Also it get signed by employees in their offer letter by their employers. What?
A. Trade secret
11. In 1886, Dyckerhoff Company delivered 8,000 barrels of Portland cement for building the foundation of which American landmark?
A. Statue of Liberty
12. Logo of?
A. Galleon Group of Raj Rajaratnam
13. What was also known as Aloha & made famous by the Honolulu Advertiser’s advertisement of June 28, 1935 & was first sold at “Musashi-ya shoten” in Honolulu?
A. Hawaiian Shirt
14. British Bull Dog was a popular type of solid-frame pocket revolver introduced by Philip Webley & Son of Birmingham, England in 1872. Which fictional character was the most famous customer?
A. Sherlock Holmes
15. Oniomania was first described by Emil Kraepelin originally over a century ago & kind of psychological disorder which arise out of depression or stress also. And recently many Corporates also started programmes to tackle this amongst its employees. What kind of disorder Oniomania is?
A. Compulsive shopping or an uncontrollable desire to buy things
16. Identify the person? (Clue: many of his creations featured into the currency notes worldwide including India)
A. Le Corbusier
17. Which recently deceased business tycoons had investment in Harley Davidson, Formica, Tonka, Specialty Equipment and Omega Protein?
A. Malcolm Glazer
18. Which moniker did Rajdoot GTS bike got after featuring in a Raj Kapoor movie?
A. Bobby Bike (movie is Bobby only)
19. Which travel accessories brand has rolled out its new campaign, ‘Live Fashionable’?
A. American Tourister
20. Which word which is a kind of rage now is first used by an Australian describing in the photograph taken while drunk at a 21st birthday party?
Questions contributed by Rabi Sankar Saha. Rabi placed runners-up in this leg of Tata Crucible. We congratulate him on his wonderful performance.