Tata Crucible Corporate Edition 2014 – Southern Zonal Round Questions
IAME – Mahantesh and Prasad Shetty
- RUNNER UP:
Oracle – Mitesh and Yaggy
South Zonal Questions:
1. Ronald Reagan described it as violent as a mugger, as frightening as an armed robber and as deadly as a hit man. Others described it as the universal tax of all. What?
2. Identify the brand of chewing gum, which shares its name with a municipality in the United States?
3. In 1954, which pioneer of the “party plan” concept of marketing became the first woman to appear on the cover of Business Week?
A. Brownie Wise, Tupperware
A. Piyush Pandey
5. Q&A was the company’s first flagship product, in large part because the name lent itself to use in a short easily merchandised logo. Brett Walter designed the user interface of the Q&A. Q&A was released in November 1985. Which company?
6. The title “Kentucky colonel” was first formalized in 1813, but was in informal use before that to refer to people with honored reputations, often related to military service in the American Revolution. It was often associated with landowners respected in their communities. What title, of which is most known to us is the one bestowed on someone who ran a Shell Gas Station in the 1930s?
A. Kentucky Colonel
7. What links the following organizations – Textile major Cheil, SEMCO and International Olympic Committee member Lee Kun Hee?
8. Richard Branson’s Virgin Atlantic had launched a multi-media marketing campaign in India called “Feel like a Star” which allows Indian travelers to claim up to 10% discount on the airline for travel till July 2014. What is the unique criteria to avail that discount?
A. Having celebrity names.
8. Connect, if dolphin and porpice were rejected, what was selected?
A. Penguin Books
9.If the first model of this luxury brand was the Rouge et Noir in 1909, what was the second which also gave the company its present name?
A. Mont Blanc
10. Identify the South American gas company?
A. One dollar, One rupee salary.
12. Who are nettokafenanmin in Japan?
A. Net cafe addicts
13. The logo concept was created by Teiyuu Goto in Tokyo. He incorporated many meanings into the logo and acronym: the pronunciation is similar to “bio”, which is symbolic of life and the product’s future evolution; it’s also near “violet”, which is why most early versions of the product were purple or included purple components. The sound some models make when starting up is derived from the melody created when pressing a telephone keypad to spell the letters of the product. Name the product?
A. Sony Vaio
14. It refers to money paid privately or anonymously to amateur athletes, often to circumvent laws or league regulations prohibiting athlete compensation. It can be paid as an incentive to win or as a reward for a good performance, but especially in more recent times can involve a company rewarding players for using their apparel or products. What?
A. Boot Money
15. It is a very interesting story about a man called Alan Rego, who works as a factory manager who learns a very powerful concept in the world of business, that many companies adopt today. His colleagues include Bill Peach and Stacey, it was also made into a movie. Which movie and name the author?
A. Eliyahu M. Goldratt, Theory of constraints.
16. A and B were childhood friends from New York. While B finished college, he found himself unable to make his way into medical school. A dropped out of college. In 1977 A and B completed a correspondence course in Pennsylvania State University to start their venture. A has ansomia and so relied on “mouth feel”. This led to the company’s trademark chunks being mixed in with their product. On May 5, 1978, with a $12,000 investment the two business partners opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont.
A. Ben and Jerry.
A. Prasoon Joshi
A. Mahbub ul-Haq, his work culminated in the Human Development Index (HDI)
19. Scott Adams, in the 1996 book suggested that “the least smart people are promoted simple because they’re the ones you don’t want doing actual work”. On what concept of management was the principle based on?
A. Peter Principle
A. McCann Eriksson
A. Restaurants at the Taj Mahal Hotel
22. HBS professors Rakesh Khurana and Nitin Nohria are working with the World Economic Forum and the Aspen Institute to create an official one that shall be used globally. What?
A. An oath for all MBA graduates.