Tata Crucible Corporate Edition 2015 – Gurgaon – Preliminary Round Questions
- WINNER: Genpact- Rohan Khanna and Leo Thomas
- RUNNER UP: Channel Play– Sreekanth and Amit Swaroop
Preliminary Round Questions:
Q1. Which Indian brand in 1989 tried to recreate GM’s ‘Heartbeat of America’ campaign from the 1980s?
Ans. Hamara Bajaj
Q2. The first use of visualization idea originated in Douglas Copeland’s 1995 novel ‘Microserfs’. This has been popularized by Flickr. What are we talking about?
Ans. Tag Cloud
Q3. Who recently ventured into digital news domain by launching Quintillion Media, a pure play digital news company?
Q4. This is the world’s last ______________ processing facility.
Ans. Kodachrome/Kodak Films
Q5. While in prison in Hamirpur, for anti-State activities during WW-2, Surendra Mohan Bose was aware of the perilous working conditions of India soldiers, who didn’t have proper rainproof gear. Name the company he founded?
Q6. Looking out of the window in Mayapur, a village near Calcutta, A.C. Bhaktivedanta Prabhupada saw a group of children fighting with street dogs over scraps of food. What was born as a result in 2000, as a mission to see no children is deprived of education because of hunger?
Ans. Akshaya Patra Foundation
Q7. Which corporate raider started out at Phillips Petroleum and founded Mesa Petroleum in 1956?
Ans. T Boone Pickens
Q8. This is Ajay Singh, Co-founder of SpiceJet. He created a slogan in 2014 which became the slogan of the year. What slogan?
Ans. Ab Ki Baar, Modi Sarkar
Q9. Which LVMH owned whisky brand gets its name from the Gaelic word for ‘The Vale of Tranquillity’?
Q10. Australia sent NASA a 400$ fine for littering due to an event that unfolded on 12th July 1979. What was NASA’s ‘crime’?
Ans. Skylab Crash
Q11. What item of daily dinner table use, was discovered by 19th century chemist Constantin Fahlberg?
Q12. The Gentleman in the Bombay Dyeing commercials has his uncle hogging the headlines now. Who is his famous uncle?
Ans. Subhas Chandra Bose ( The gentleman in the picture is Ardhendu Bose)
Q13. Which company is DATA on the NYSE?
Ans. Tableau Software
Q14. Company founded by Mark Ain is into applications for workforce management, consulting, education, etc. The name of the company is derived from the Greek word for ‘time’.
Q15. This Company recently announced that it would sell off its theatre- which had been a symbol of art and musicals. It is situated next to the company HQ in Wilmington, Delaware. The property is being acquired by The Grand Opera House Inc. Which company?
Ans. DuPont Theatre
Q16. Identify logo (associated with a tennis legend).
Ans. Boris Becker
Q17. First product was designed specifically from Manila hemp dispensed from Kleenex like boxes. It was invented in 1857 by Joseph Gayetty who claimed these sheets prevented hemorrhoids. What was this product?
Ans. Toilet Paper
Q18. This originated on the Tripod.com webpage hosting site in the late 1990s. Ethan Zuckerman claims he developed this target ads analysing a user’s personal homepages. A ‘hated tool’ in an advertiser’s toolkit.
Ans. Pop Up Ads
Q19.Who’s been the long term sponsor of the ‘Book It!’ program since 1984, meant to encourage reading in American & Australian schools?
Q20. Identify the brand
Questions contributed by Subhodeep Jash