Tata Crucible Corporate Edition 2016 – Noida – Regional Round Questions

Tata Crucible Corporate Edition 2016 – Noida – Regional Round Questions


  • WINNER: Misfits Media (Inc 42) :Sreshth Shah and Ankan Das
  • RUNNER UP: Rate Gain Travel : Sanish and Azhar Khan

Regional Round Questions:

Q.1. Which company was incorporated in January 1921 to build Bombay House, the headquaters of the Tata group?

Ans. Associated Building Company

Q.2. Which brand makes this promise?


Ans. Micromax

Q.3. Connect the following:


Ans. Syska

[1. Rajesh Uttamchandani (Director-Syska) 2. Logo of Syska 3. Group is SSK 4. Priyanka Chopra brand ambassador who playbacked the voice of the snake Ka in ‘The Jungle Book’ film]

Q.4. Kwangmyong is a version of the internet in which part of the world?

Ans. North Korea

Q.5. Which great Indian designer is this?


Ans. Bibhu Mohapatra

Q.6. Analytical Question


Ans. UPS


Q.7. DC-3, also called Douglas DC-3, Skytrain, or the R4D (US Navy). We all know it by its RAF name. What?

Ans. Dakota

Q.8. Analytical Question.


Ans. RCI


Q.9. Kinder Surprise Eggs are extremely popular around the world, but illegal to sell in the US. Why?

Ans. Due to small toy parts which the FDA says could be a choking hazard for children.

Q.10. Identify this e-commerce brand.


Ans. Pinty Bowes

Q.11. This Tata company was recently recognised by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, as a 2016 World’s Most Ethical Company”, third year in a row. Which Company?

Ans. Tata Power

Q.12. Connect the fiollowing:


Ans. Vistara

[1. Deepika first ever brand ambassador, 2. Meaning of Vistara in English. 3.Vistara tied up with Bollywood movie Ki & Ka 4. Abraham & Thakore : Dress designer of Vistara flight attendants]

Q.13. This company’s refusal to provide bulk order for its products for the Chinese artist Ai Weiwei’s artwork on political dissidents prompted people around the world to donate the product at “collection points” set up in different cities. The artist ended up making a new series of artworks based on the incident as a commentary on freedom of speech and political art. Which brand decided to stop asking bulk customers what they wanted to do with their products?

Ans. Lego

Q.14. His name is Dan Bricklin. What is his contribution to this modern world of computing?


Ans. Visicalc (earlier version of spreadsheet)

Q.15. Who is the creator of this info graphic?


Ans. Walt Disney

Q.16. ‘Geared for Great’ is an endurance challenge for this company’s product.

Ans. Tata Motors.

Q.17. Analytical Question.


Ans. TNT


Q.18. What is Omni channel retailing?

Ans. Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

Q.19.Which company from the world of aircraft do you associate their first creation?


Ans. Boeing

Q.20. Connect the following:


Ans. Chevrolet

[1. Luke Bryan is brand ambassador of Chevrolet. 2. In Poland, the Kubus armoured vehicle used during the Warsaw Uprising in August 1944. It was designed by the Polish fighters, based on a Chevrolet truck and used to carry between eight and twelve people. 3. Saif Ali Khan is brand ambassador 4. The bow-tie logo was inspired from Coaletts logo.]

Q.21. Identify.


Ans. Binod Chaudhary (Nepalese Billionaire – Wai Wai noodles)

Q.22. In the 1940s, Parick Frawley acquired a ballpoint pen parts manufacturer that defaulted on its loan. Which brand did he create?

Ans. Papermate

Q.23. How do we know this company originally started with the name ‘Burbn’ ?


Ans. Instagram

Questions contributed by Debasish Mandal of BHEL, Bhopal  

Tata Crucible Corporate Edition 2016 – Gurugram – Regional Round Questions

Tata Crucible Corporate Edition 2016 – Gurugram– Regional Round Questions


  • WINNER: Deloitte : Rohan Khanna & Karun Sethi
  • RUNNER UP: P&G : Abhishek Kumar & Samprati

Regional Round Questions:

Q.1. In 1863 recipe for “A Sinee Kabaub” in Godey’s Lady’s Book, the most popular magazine of the Civil War era. A neat illustration of chunks of beef threaded on a skewer (the concept of the kebab was also new) was accompanied by instructions to strew the meat with “a small quantity of fine curry-powder” and “expose the same before a clear, fierce charcoal fire, basting the whole with a bunch of fowls’ feathers introduced into fresh ____ till done brown”. At the bottom were instructions on how to make ____.  What is unusual about this recipe that introduced something very commonly used in India?

Ans. Ghee

Q.2. Identify the personality.


Ans. Chris Sacca

[Christopher Sacca is a venture investor, company advisor and entrepreneur as well as a former lawyer.He is the proprietor of Lowercase Capital, a venture capital fund in the United States that has invested in seed and early-stage technology companies like Twitter, Uber, Instagram, Twilio and Kickstarter. ]

Q.3. Crack the formula




Q.4. Which entity is named after N N Mohan?


Ans. Mohan Meakins

Q.5. Who dabbled as an advice columnist penning a series of newspaper columnist, penning a series of newspaper columns on workplace dilemmas that earned him the nickname “ Dear Abby of the Workplace?”

Ans. Andy Grove

Q.6.What was this graph all about?


Ans. Graph that inspired Super Mario

Q.7. Which company , now owned by the Tatas, was established in 1994 by Joe Swart & Jonathan Kelsey?

Ans. Joekels

 [3rd largest tea business in South Africa]

Q.8. Analytical question.


Ans. BBC


Q.9. Identify the connect:


Ans. The Honest Company

[Honest Company logo, Kerri Lee Walsh Jennings (US beach volleyball player, three-time Olympic gold medalist) : Brand Ambassador, Christopher Gavian (co-founder) , Jessica Alba -founder (video)]

Q.10. Leveraging the Kumbh, which brand kicked off its campaign titled ‘Shubh Bhojan ki Shubh Shuruwat?

Ans. Tata Salt

Q.11. Identify this entity headed by this business scion.


Ans. Jaypee Group [Manoj Gaur, Executive Chairman]

Q.12. His name is Bernie Goldhirsh. Which magazine did he start in 1979?


Ans. Inc. magazine

Q.13. Analytical Question.




Q.14. The story goes like this: Theophilus Van Kannel, an Amercian inventor, hated chivalry. There was nothing he despised more than trying to walk in or out of a building, and locking horns with other men in a game of “oh you first, I insist.” But most of all, Theophilus Van Kannel hated opening doors for women. What did he create?

Ans. Revolving Door

Q.15. Which entity does he head?


Ans. Rajesh Export (Rajesh Mehta )

Q.16. Identify the connect:


Ans. Mcvitie’s

[Logo of United Buscuit (owner of brand), McVitie & Price made the wedding cake for Princess Elizabeth & Lieutenant Philip Mountbatten,   Alexander Grant devised & produced the first and original ‘Digestive biscuit’ , Kajol – Brand Ambassador]

 Q.17. These are the famous people who were collectively called “The Associates”. Their names were Collis Potter Huntington, Mark Hopkins, and Charles Crocker & ___________. The missing 4th person lent his name to a huge university in the US. Who was he?


Ans. Leland Stanford  [first from left hand side]

 Q.18. Which brand was launched in 2006 by self-confessed tea enthusiasts, Louise Cheadle & Nick Kilby with funding by Tata Global Beverages?

Ans. Teapigs

Q.19. This retailer traces its history to 1778 when William Clark established a drapers store at 44 Wigmore Street in London’s West End selling expensive fabrics, bonnets, gloves and parasols. Name the retailer from London?


Ans. Debenhams

 Questions contributed by Debasish Mandal of BHEL, Bhopal  

Tata Crucible Corporate Edition 2016 – Lucknow – Regional Round Questions

Tata Crucible Corporate Edition 2016 – Lucknow – Regional Round Questions


  • WINNER: Ernst and Young : Prasenjit & Shashank Singh
  • RUNNER UP: Indian Railways : Anant Raman & Kapinjal Sharma

Regional Round Questions:

Q.1. Maa Gou Products which was founded in 2011 by five experienced businessmen, one of whom is the Kolkata-based Radhe Shyam Goenka, co-founder of Emami. What does this company specialize in?

Ans. Cow -urine based products

Q.2. Who is the author of this ?


Ans. Dr. Vijay Govindarajan

Q.3. John Keenan is an important man in the history of Indian Steel. In his memoir , you find a line that says,” Cheap ___________steel smelted out of scarp from the French & Flemish battlefields.” The government acted decisively & set up a Tarrif Board to create a protective Act. What was this steel (fill in the blank) famously known as?

Ans. Continental Steel

Q.4. Connect the following:


Ans. Asus

[ Sonakshi Sinha , Asus’ 1st brand ambassador, Asus got its name from Peagasus, Asus’ tagline: In search of incredible, Johnny Shih & Tung Hsien : co-founders of Asus]

Q.5. Crack the formula:


Ans. AIG


 Q.6. Identify the innerware brand created by Jaykumar Pathare.


Ans. VIP innerware

Q.7. When his three children were young, he installed a dime slot machine on the third floor of the family’s house. His idea was to convey the dangers of gambling, but it also meant the children’s allowance remained in his hands. Who was this investor?

Ans. Warren Buffet

Q.8. Which company was started by Lord Thompson?


Ans. Thomson Reuters

(The Thomson Corporation acquired Reuters Group PLC to form Thomson Reuters on April 17, 2008.)

 Q.9. TCS started an enterprise in Riyadh Saudi Arabia. What is so unique about this enterprise?

Ans. First all-women centre.

Q.10. Conect the following:


Ans. Polo Ralph Lauren

[ 1. Bruce Springsteen: His daughter Jessica Springsteen is the brand ambassador 2. Ralph Lauren: the founder 3. Club Monaco is a subsidiary brand 4. Nina Hyde Centre for Breast Cancer Research co-founded by Ralph Lauren ]

Q.11. What is Job Crafting?

Ans. It is the exercise which is a powerful tool that helps people optimize the design of their jobs, increasing their happiness and effectiveness at work. Employees redesigning their own jobs to better suit their strengths and interests.

Q.12. In current affairs (2016), this man is being called the man who could save Britain in a simple manner. His name is Sanjeev Kumar Gupta, popularly known as SKG. Identify the personality.


Ans. Sanjiv Kumar Gupta was seen as the potential buyer of Tata Steel (UK operation)

Q.13. What is the Men’s Underware Index?

Ans. An unconventional measure of how well the economy is doing based on sales of men’s underwear. The reasoning behind this measure assumes that men view underwear as a necessity (not a luxury item), so sales of this product should be steady – except during severe economic downturns, when men will wait longer to buy new underwear. The notable decrease in underwear sales is said to reflect the poor overall state of the economy. Conversely, when underwear sales pick up, the economy is considered to be improving.

This indicator is noted for being followed by former Federal Reserve Chairman, Alan Greenspan.

Q.14. Samden Vehicles & Tata Motors partners in which country?

Ans. Bhutan

Q.15. What started in this shop?


Ans. MDH Masala

Q.16. Which is India’s largest selling watch brand?

Ans. Sonata

Q.17. For whom did Amul carry this famous post card & hoarding?


Ans. Raghuram Rajan (for his 2nd term in RBI)

Q.18. Nvidia published an academic preprint of the result of the DAVE2 project titled End to End Learning for Self- Driving Cars. Coincidently, it is also the name of the astronaut in a movie in which the phrase “ I can’t do that Dave”. Which movie are we referring to?

Ans: 2001: A space Odyssey

Q.19. Connect the following :


Ans. Hotstar

[ 1) Hotstar’s Campaign for Andhra Pradesh & Telangana Launched by Superstar Allu Arjun who is brand ambassador for Hotstar. 2) Hotstar is a digital and mobile entertainment platform, owned by Novi Digital Entertainment Private Limited. 3) Pic of Rupert Murdoch : Hotstar is owned by Novi Digital Entertainment Limited, which is subsidiary owned by Star India. Star India is an Indian company owned by Rupert Murdoch controlled News Corp(21st Century Fox). 4) Shruti Haasan is the brand ambassador of Hotstar ]

 Q.20. Which Chinese retailer recently bought a controlling stake in the Inter Milan Football Club?

Ans. Suning Commerce Group

Q.21.Which famous Indian would you associate these stores with?


Ans. Sri Sri Ravi Shankar

Questions contributed by Debasish Mandal of BHEL, Bhopal  

Tata Crucible Corporate Edition 2016 – Goa – Preliminary Round Questions

Tata Crucible Corporate Edition 2016 – Goa – Preliminary Round Questions


  • WINNER: Adicent Designs- Ashish Nalavade and Shoib Sayad
  • RUNNER UP: Loansingh.com- Siddharth Misra and Prasad Shetty

Preliminary Round Questions:

Q.1. Called Schwarzwälderkirschtorte, has multiple (usually 4) layers of chocolate. Frosted with whipped cream and covered with chocolate shavings and a few cherries for decoration. Kirschwasser (cherry schnapps) is used to flavor the whipped cream. It is named after a location/region?

Ans. Black Forrest

Q.2. In 1666, a fire raged across London, destroying many parts of it. In its aftermath, the king of France ordered that all walls made of wood be immediately covered with plaster, as a protection against such fires. This resulted in large-scale mining of gypsum which was available huge quantities in a particular city. Which material emerged out of this? Hint: The material has an undertone of the name of the city.

Ans. Plaster of Paris

 Q.3. Which entity acquired Commonfloor.com for $200 mn? This entity is backed by Tiger Global Management and acquired it very quickly?

Ans. Quikr

Q.4. Identify the name of the partner (blanked out). Famous American name – in Business, Philanthropy, etc.

andrew carnegie

Ans. Andrew Carnegie

Q.5. Name the music company that’s going to pay Michael Jackson’s estate $750 million to claim the remaining half of ATV Music Publishing and have full control over the music publishing company?

Ans. Sony

 Q.6. Which Indian cricketer invested in a venture of Housing.com’s ex-CEO Rahul Yadav, called Intelligent Interfaces, which didn’t turn out to be a good bet.

Hint: This person has also invested in several other ventures through his company.

Ans. Yuvraj Singh

Q.7. Luggage maker that closed a deal to buy rival Tumi in the Luxury segment for $1.8 bn.

Ans. Samsonite

Q.8. Entered the OTC market with the acquisition of Saridon from Roche and Lacto Calamine from Duphar in the early 1990s and then followed up with joint ventures with Reckitt Benckiser and Boots Plc to get their OTC range to India. In 2007, they decided to establish their own Consumer Products Division. Which famous Indian pharma company?

Ans. Piramal

Q.9. Anheuser-Busch InBev accepted a famous Japanese brewer’s offer to buy the Peroni and Grolsch beer brands of SABMiller. Name the Japanese brewer.

Ans. Asahi

 Q.10. Initials are JS. Attempting to build two new tech platforms—JS Innovation Lab and Startup Networkz—to offer incubation, other facilities to start-ups. Was released on bail in August 2014. Who is JS?

Ans. Jignesh Shah

 Q.11. Zahabiya Khorakiwala – name the hospital group she’s managing.

Wockhardt Hospitals Ltd.

 Ans. Wockhardt Hospitals Ltd.

Q.12. Was forced to relinquish the 0.25 calibre Beretta, to be replaced with the Walther PPK. This gun became famous world over thanks to whom?

Ans. James Bond

 Q.13. Axis Bank has taken possession of the headquarters of this company based out of Nirman Sadan on Noida-Greater Noida Expressway. Hint: The company has a stong presence in cements, real estate and sports sponsorships.

Ans. Jaypee Group

Q.14. The origin of this global sporting brand was motivated by a surfing trip to Australia in 2002.

Ans. GoPro

Q.15. Famous alcohol brand from Cuba


Ans. Bacardi

Q.16. ‘Works where it has to.’ Hint: Pain reliever brand famous in Asia, perhaps not worldwide

Ans. Tiger Balm

Q.17. New Global English News Channel from Zee called Zee WION. What is WION?

Ans. World is One News

Q.18. Which Harvard Business School student owns this brand?

maria sharapova

Ans. Maria Sharapova

Q.19. Located in Gorakhpur, name the publishing press setup in 1923 to print the Bhagwat Gita.

Ans. Gita Press

 Q.20. In 2003 who received the inaugural Fischer Black Prize, given every two years by the American Finance Association to the financial economist younger than 40 who has made the most significant contribution to the theory and practice of finance?

Ans. Raghuram Rajan

Questions contributed by Ralph da Silva. Ralph a Product Manager at HandyTrain – a mobile platform for corporate training – based out of Goa.

Tata Crucible Corporate Edition 2016 – Ahmedabad – Regional Round Questions

Tata Crucible Corporate Edition 2016 – Ahmedabad– Regional Round Questions


  • WINNER: Social Udaan: Meghashyam S and Kushan Patel
  • RUNNER UP: Gujarat Gas: Sumit Bengali and Hiren Gajjar

Regional Round Questions:

Q.1. What makes Air Asia’s aircraft “The Pioneer” special?

Ans. Aircraft with a livery dedicated to JRD Tata as a mark of respect to the pioneer of civil aviation in the Indian sub-continent. Thus the aircraft has been christened as ‘The Pioneer’.

The livery of AirAsia dons an image of JRD Tata with a Puss Moth, the aircraft he flew on October 15, 1932, leading to the birth of Tata Airlines and starting civil aviation in the sub-continent.

 Q.2. He formed his eponymous company in 1930 to focus on the body design and detailing of high-priced, limited-run cars. His initial clients were members of European and Asian royalty, celebrities, and land-rich aristocrats; his most famous work was done for Ferrari, starting in 1952. He died in 1966 at the age of 73 after passing control of the firm to his son, Sergio, and his son-in-law, Renzo Carli. Who?

Ans. Battista Pininfarina

Q.3. What is the context of this campaign?


Ans. Mercedes Benz congratulated BMW on their 100th anniversary. As Mercedes Benz is 130 years old so first thirty years they’ve not faced any competition and that’s why it was boring for Mercedes Benz.

Q.4. Crack the formula :




Q.5. The Challenge by this company to Australia’s plain packaging law for tobacco products is perhaps the best known example of how companies try to use corporate sovereignty provisions in trade agreements to force nations to change their policies – in this case, one designed to save lives. Ultimately, Australia was able to convince the tribunal that the company should not be permitted to plead the merits of its case because it engaged in “treaty shopping”. In other words, it was an American invertor when plain packaging was introduced and only adopted a “flag of convenience” in order to access arbitration. Which company?

Ans. Philip Morris

Q.6. Connect the following :


Ans. Sun Pharma

[1) Sun Pharma has signed former Miss India and actress Dia Mirza as Suncros’ (sunscreen) brand ambassador.

2) Israel Makov: Chairman of Sun Pharmaceutical Industries Limited.

3) Logo of Sun Petrochemical : It began in 1999 following a partnership with Indian Petrochemicals Corporation Limited (now owned by Reliance Industries Limited) to utilize their waste acetylene gas to produce acetylene carbon black.

4) Bhai Mohan Singh of Ranbaxy which was took over by Sun Pharma.

5) In 2010, the company acquired a large stake in Taro Pharmaceuticals, amongst the largest generic derma companies in the US, with operations across Canada and Israel. The company currently owns ~ 69% stake in Taro.]

Q.7. 1664, a beer brand owned by Heineken, got this brand to record an acoustic blues version of “Ace of Spades” for its “Slow the Pace” ad campaign from BBH London, advancing the idea that 1664’s complex flavor needs to be savored. The band founder’s explanation for why they went commercial was an honest one. “We got paid a lot of money by a beer company,” he told Q magazine. “They asked us to do it and I said yes. How much? None of your business”. Name the band/founder?

Ans. Lemmy (Motörhead singer/bassist Ian Kilmister’s)

 Q.8. Which brand is this?


Ans. Coca Cola

[Teaser campaign in Denmark by Coca-Cola (for color blind peoples) ]

Q.9. Connect the following :


Ans. Zydus Cadila

[1) Bollywood actress Parineeti Chopra, the brand ambassador for Sugarfree (product of Zydus Wellness)

2) Pankaj Patel , the chairman and managing director of Cadila Healthcare.

3) Tagline of Zydus.

4) Mr. Indravadan A. Modi  : Cadila Laboratories was established by him along with Mr. Raman Patel in 1951 in Ahmedabad.]

Q.10. DuPont Scientist Joseph C. Shivers invented DuPont’s spandex fiber in 1959 after a decade of research. Originally designated Fiber K, Dupont subsequently chose the more mellifluous trade name _______ to distinguish its brand of spandex fiber. What?

Ans. Lycra

Q.11. This company came about in 1969, when the young university student Paolo Vitelli founded began chartering sailing boats. In 1985 it acquired Benetti, the historical brand, based in Viareggio, which had been building boats since 1873, and designed the concept of the megayacht. Name the firm.

 Ans. Azimut Yachts

Q.12. Identify this from Brewster Kahlewho stands in front of servers that housed 1 petabyte of something. What are on these servers?


Ans. Internet Archive

Q.13. Who is this famous man from the world of business in India?


Ans. Manu Chhabria (Jumbo Group of Dubai)

Q.14. This business can be traced back to two Quakers called John Freame and Thomas Gould, who established themselves as goldsmith bankers in Lombard Street in the City of London in 1690. Name the organization.

Ans. Barclay’s

Q.15. Which company from Sweden has joined with Tata Power SED to manufacture the Land Electronic Defence System (LEDS) for the first time in India.


Q.16. Crack the formula :




Q.17. “Those days I was working for New India Assurance Co. in Hyderabad. I had a friend, A.V.S. Raja, working for the Railways. Both of us were associated with this organization called Kalasagaram which work to promote music. Raja wanted to get out of the Railways, and start a business of his own for which he needed capital. So, we decided to start this venture as that was the easiest way to get capital. We started the chit fund with Rs. 1 lakh as capital, and he became its managing director. I, however, continued to work for New India Assurance and later for Vysya Bank and J. B. Boda & Co until 1990.” Who are we talking about and which firm ?

Ans. Sriram (Quotation by co-founder R.Thyagarajan.  He has been listening to music since he was five and is an ardent admirer of violin maestro Lalgudi.G. Jayaraman, to help whom he even started a business.)

Q.18. What is this? It’s the world first….


Ans. This is a rally of Grammar Nazis.

[ Grammar Nazi : A person who habitually corrects or criticizes the language usage of others.

TENS of thousands of self-confessed grammar Nazis flocked to the German city of Berlin on 6th March, 2016 to march against the ongoing problem of poor use of grammar online. An estimated 64,000 people marched through the capital city, vowing to correct the world’s spelling and grammatical errors regardless of whether anyone wanted them or not, claiming it is their God given right to do so.]

Q.19. This man’s name is Hrush Bhatt. What did he gave India?


Ans. Cleartrip

Q.20. This gentleman is Guenter Butschek. He is the CEO and Managing Director of which company?


Ans. Tata Motors

Q.21. Crack the formula :




Q.22. Connect the following :


 Ans. Gawker Media

[ 1) Terry Gene Bollea (person with red headware) , known as Hulk Hogan ( professional wrestler)  sued Gawker Media, for  invasion of privacy, infringement of personality rights, and intentional infliction of emotional distress. Eventually Gawker media went bankrupt.

2) Logo of Gawker Media

3) Peter Thiel (of Paypal) funded the case.

4) Nick Denton and Elizabeth Speirs : Founders of Gawker Media ]

Q.23. In 2012, this man, affectionately known as Larry, “ underwent a subtle makeover including getting back in shape by eating right and exercising, trimming his famous coif and revealing more radiant skin from daily ________ masks” as per the brand’s website. Identify this mascot. Name the brand.

 Ans. Quaker Oats

 Questions contributed by Debasish Mandal and Meenakshi Verma of BHEL, Bhopal