Tata Crucible Corporate Edition 2014 – Kolkata – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Kolkata – Preliminary Round Questions

 

Results:

  • WINNER:
    TCS –
    Sudip K Dey and Abhishek Das
  • RUNNER UP:
    Capgemini –
    Sethu Madhavan and Rabi Shanker Saha

Preliminary Round Questions:

1. Which American Artist, in a 2009 article in The Economist was described as the “bellwether of the art market” & given a bottle of Estee Lauder perfume “Beautiful” into his grave?

A. Andy Warhol

2. Ryan NYP was made by Ryan Air in 1927 & cost was a little more than $10,500 & designed by Ryan’s chief aeronautical engineer, Donald Hall. Who was the famous user?

A. Charles Lindbergh (Spirit of St. Louis)

3. What was introduced as Patio in 1963 to capture the changing dietary habit & spirit of the baby boomer?

A. Diet Pepsi

4. Identify the Advertiser? (Clue: the tagline reads as ‘Life is a beautiful sport’ & the brand recently ventured into the accessories. Named after a famous tennis legend)

1

A. Lacoste

5. It was devised at the request of Krogers Grocery & the patent rights used to be with Rainbow Crafts. And purchased by the General Mills in 1965 for $3 Million?

A. Play-Doh

6. Which 1997 Bond movie, had a character based on the business tycoon Robert Maxwell who has many indulgences?

A. Tomorrow Never Dies

7. In his classic 1922 study Public Opinion, journalist Walter Lippmann maintained that ________ are “the surest way of conveying an idea” which was been endorsed by the Leo Burnett. Fill in the blank.

A. Pictures

8. Old logo of whom?

2

A. Apollo Tyres

9. Which city had been adjudged as the world’s most expensive city as per the living index from the Economist Intelligence Unit?

A. Tokyo

10. This is a formula, practice, process, design, instrument, pattern, commercial method, or compilation of information which is not generally known or reasonably ascertainable by others, and by which a business can obtain an economic advantage over competitors or customers. Also it get signed by employees in their offer letter by their employers. What?

A. Trade secret

11. In 1886, Dyckerhoff Company delivered 8,000 barrels of Portland cement for building the foundation of which American landmark?

A. Statue of Liberty

12. Logo of?

Galleon-Group7

A. Galleon Group of Raj Rajaratnam

13. What was also known as Aloha & made famous by the Honolulu Advertiser’s advertisement of June 28, 1935 & was first sold at “Musashi-ya shoten” in Honolulu?

A. Hawaiian Shirt

14. British Bull Dog was a popular type of solid-frame pocket revolver introduced by Philip Webley & Son of Birmingham, England in 1872. Which fictional character was the most famous customer?

A. Sherlock Holmes

15. Oniomania was first described by Emil Kraepelin originally over a century ago & kind of psychological disorder which arise out of depression or stress also. And recently many Corporates also started programmes to tackle this amongst its employees. What kind of disorder Oniomania is?

A. Compulsive shopping or an uncontrollable desire to buy things

16. Identify the person? (Clue: many of his creations featured into the currency notes worldwide including India)

4

A. Le Corbusier

17. Which recently deceased business tycoons had investment in Harley Davidson, Formica, Tonka, Specialty Equipment and Omega Protein?

A. Malcolm Glazer

18. Which moniker did Rajdoot GTS bike got after featuring in a Raj Kapoor movie?

A. Bobby Bike (movie is Bobby only)

19. Which travel accessories brand has rolled out its new campaign, ‘Live Fashionable’?

A. American Tourister

20. Which word which is a kind of rage now is first used by an Australian describing in the photograph taken while drunk at a 21st birthday party?

5

A. Selfie

 

Questions contributed by Rabi Sankar Saha. Rabi placed runners-up in this leg of Tata Crucible. We congratulate him on his wonderful performance.

Tata Crucible Corporate Edition 2014 – Delhi – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Delhi – Preliminary Round Questions

Results:

  • WINNER:
    Reckitt Benckiser – Soubhagya Jena and Tanmay Prusty
  • RUNNER UP:
    Quizcraft – Aditya Nath and Siddhartha Kurapati

Preliminary Round Questions:

Q1) Famous rapper behind Bad Boy Entertainment, Blue Flame, and Justin’s restaurants. Who?

A) Puff Daddy (Sean Combs)

Q2) Started his career as a professional lawyer and in 1951 joined All India Radio as a journalist. He edited a famous weekly thereafter. Who?

A) Khushwant Singh

Q3) C. Marks Professor of International Studies and Professor of Economics at Cornell and is currently on Leave. He is a proponent of development economics and is the Chief economist at a place right now. Who?

A)Kaushik Basu

Q4) Identify this steel giant of Indonesia from the logo.

Krakatoa

A) Krakatau Steel

Q5) Reusable products that was originally developed and marketed by Dow Chemical Company in 1960s, it centered on a character named “Fingerman”, an index finger with a simple-drawn face, originally promoting its “Gripper Zipper” proving how it closes. What?

A) Ziploc

Q6) Dubbed as the fifth mode of transportation that would be a  “cross between a Concorde and a railgun and an air hockey table.” What?

A) Hyperloop

Q7) Financial company whose logo is a stylized representation of the primitive water pipes laid by the Manhattan Company, which were made by nailing together wooden planks. Which?

A) Chase Manhattan Bank

Q8) Pharma company founder of Aurobindo Pharma. What his is name?

PV Reddy

A) Dr. P.V.Reddy

Q9) In IT industry, described as a retail good that has a high selling price? Also used in the context of real estate. What?

A) Big ticket item

Q10) Phrase used by Alan Greenspan as a warning to denote that the market might be overvalued. Also used by Yale Professor Robert Shiller as a title of his book. What phrase?

A) Irrational exuberance

Q11) Identify this 3 word phrase used in a whisky bottle labelling to overcome Prohibition era restrictions?

For Medical Use

A) For medicinal use

Q12) Up until 1930s, the word cosmetics was used to refer to these beauty products. Then, upon Max Factor’s suggestion, it started to be referred to, by this term, which was considered to convey people of dubious reputation, not something to be referred to in polite society. What?

A) Make-up

Q13) Identify. (Narottam Seksaria/M.A. Chidambaram)

Narrottam

A) Narottam Seksaria

Q14) Lakshmi Mittal was dubbed to be “The ____________ from Calcutta” up until the 1990s, in reference to a famous steel giant. Who?

A) Andrew Carnegie

Q15) Word used to connote essential goods which can be shared amongst people as connotated by  Karl Marx. What word?

A) Communism

Q16) Identify the logo of this  auto-components company.

pri

A) Pricol

Q17) Name coined by Alfred Goldman, creative director at Benton and Bowles for a brand known to have a wingfold design and popular for toddlers. Which?

A) Pampers

Q18) Company founded by Marcel Bleustein and had Salvador Dali associated with this company. Which?

A) Publicis

Q19) Identify this tea company from the logo.

Goodricke

A) Goodricke

Q20) Identify the company associated with this co-founder Liu Li Rong. It is one of the 5 biggest mobile companies in the world.

Gionee

A) Gionee

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Corporate Edition 2014 – Coimbatore – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Coimbatore – Preliminary Round Questions

Results:

  • WINNER:
    Chennai Silks –
    Arul Sarvanan and Yogesh Pai
  • RUNNER UP:
    Brookefields –
    Balasubramaniam and Ashwin Balasubramaniam

 

Preliminary Round Questions:

1. What is this 2.6 million sq.ft. building in US, that failed to attract enough tenants during the great depression, was bought by Lawrence Wein and Harry Helmsley in 1961?

A. Empire State Building

2. In Arabic, the literal translation of this corporate tycoon’s first name is Defender. His surname stands for Love. Who is this IT baron from India?

A. Azim Premji

3. Some predictions suggest the amount of oil present here could be 200 billion barrels, far more than Kuwait or Abudhabi. Though it is extremely difficult and at the moment, prohibitively expensive to extract oil here but its important to predict what the global economy will look like in 2048, when the protocol banning exploration comes up for renewal. Where?

A. Antartica

4. Which brand would you associate with the book, ‘The Hippie Guide to Climbing the Corporate Ladder & Other Mountains’?

A. Jansport

5. In the 1850’s what was Cuba’s largest expo which helped Don Facundo Bacardi to build his empire in the country?

A. Sugarcane

6. Which stronger than steel fiber invented in 1965 by DuPont’s only female employee to be awarded the company’s Lavoisier Medal for outstanding technical achievement, was initially intended to be used in automobile industries?

A. Kevlar

7. This was the first commissioned sponsored program in the history of Indian television and increase in the sale of maggi noodles. What was re-telecast on the national channel after a decade long gap sponsored by P&G and trimmed down to 52 from its original 159 episodes as it could no longer recreate the earlier magic?

A. Humlog

8.Identify a famous person from this picture of a mechanical calculator.

1_Pascaline_72dpi_02

A. Blaise Pascal

9. Rufus Skeel owned a small shop in providence, Rhode Island that sold cloth. Mr. Skeel ‘s daughter painted images of apples and applied them to the bolts of cloth. What was this an inspiration for?

A. Fruit of the Loom

10. The Gunn Report and Show Reel of the year authored by Donald Gunn and Emma Wilkie is an annual publication identifying and detailing the awarded new work within the advertising industry. Which famous South Asian was the Guest Editor in 2012?

A. Prasoon Joshi

11. What two words were used by media to describe the Union budget of India for year 97-98 presented on February 28 1997, by finance minister P. Chidambaram, with features such as lowering income tax rates, removal of surcharge on corporate tax and reduction in corporate tax rates?

A. Dream Budget

12. Who is this famous person on the banknote of Portugal?

Vasco-da-Gama-500

A. Vasco da Gama

13. What champagne house that has used the James Bond film series as a marketing device was founded in 1829 by Hennequin De Villermont and Paul Reaudin?

A. Bollinger

14. What annual event which followed a brick and mortar pattern before 2009 was effected by two viruses ‘Conflicer’ and ‘W32 Nimda’?

A. CAT Entrance Exam

15. This company along with engineering company Agrotec, has collaborated with Italian space agency to introduce Isspresso, the first capsule based espresso system able to work in the extreme conditions of space?

A. Lavasa

15. Identify this inventor.

Guglielmo_Marconi

Marconi

16. Complete this quote by Henry Ford: “Coming together is a beginning, keeping together is progress, working together is ___________”

A. Success

17. It was locally manufactured in India only since 1958, though it was imported to India since the early 1900’s. Amitabh Bachchan endorsed it on radio in the 1970’s. Which health food drink brand?

A. Horlicks

18. Which famous man is being caricatured here?

Untitled

A. J.P. Morgan

20. Cindy Crawford dressed as which famous person from world history?

1

George Washington

 

 

 

 

 Questions contributed by Ms. Anuradha Pai Ma’am!

Tata Crucible Corporate Edition 2014 – Ranchi – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Ranchi – Preliminary Round Questions

Results:

  • WINNER:
    Bokaro Steel –
    S.W. Kispotta and Anand Raj
  • RUNNER UP:
    Bokaro Steel –
    Debabrata Chowdhury and Rajiv Gautam

Preliminary Round Questions:

1. For this post, Rs.15000/- is deposited with RBI. Rs. 1.5lacs is the salary but $3.8 million is spent per annum for this post. T.N. Seshan & P.A. Sangma failed. Which post?

A. President of India.

2. Co-branded products with Ferrari; Name is the latin word which means acute, sharp, able & facile. Which company?

A. Acer

3. “The Miracle of Science’’ is the present tagline since 1999. Previous tagline was: “Better things for better living through chemistry.” Identify this huge chemical company.

A. DuPont

4. Logo of?

1

A. Eureka Forbes

5. World leader during the World War 2. He got a supply of cigars from India and loved Camel cigars. Who?

A. Winston Churchill

6. Set up in 1923 as a temporary ad sign of a real estate company’s project. Dimensions were given.Identify the structure that is visible from long distances.

A. Hollywood sign

7. This artist has sold more art costing above $1million dollars than any other artists in world. Who?

A. Pablo Picasso

8. Which company did he found?

2

Moser Baer

9.Set up in 1879,this ‘Great 5 cent’’ store was founded by W.H.Moore. Identify this retail and clothing store.

A. Woolworth

10. VALS is a HR term that came about in 1978. If A=Attitude, L=Life, S=Style; what is V?

A. Values

11. This HR term indicates recruiting staff higher than actually required. What term?

A. Feather Bedding

12. Founder goes by the name, K. Gupta. Which company did he found?

A. Havells

13. He played the role of Lala Haveli Ram in the tele serial ‘Buniyad’in mid 80s.Identify this exemployee of Kitply industries.

A. Alok Nath

14. The Plain Vanilla Company of Finland has launched this popular application. Which?

A. QuizUp

15. This derogatory term for accountants,bankers etc. One word in relation to coffee plantations.

A. Beans.

16. Logo of a:IKEA B:Swedish match c:IBM

4

A. Swedish Match

17. These two villages from Chattarpur, Delhi have supplied people to do a specific job since the Mahabharata days. Many establishments like bars/restaurants engage them for their physically imposing figures. What are they called?

A. Bouncers

18. The logo of this bank contains two pillars, a tree and three ‘M’’s.

A. Bank of Maharashtra

19. This business man had to purchase an electric car for his wife Clara in 1914.

A. Henry Ford

20. Print advertisement for PETA.

 

Questions contributed by S. S.Panda.

Tata Crucible Corporate Edition 2014 – Jamshedpur – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Jamshedpur – Preliminary Round Questions

Results:

  • WINNER:  Tata Steel – Ms.Sneha Ranjan and Srijan Das
  • RUNNER UP: Tata Motors – Dr. Amitabh Thakur and Mrs. Bhawna Thakur

Preliminary Round Questions:

1) What term has a meaning to have or work in  a secondary job has been derived from the practice of carrying out of cattle-maiming, murders, etc, during the night”?

A. Moonlighting

2) In 1996, D&B spun off and sold their credit monitoring and management business to a newly formed company. Which market research firm?

A. AC Nielsen

3) Hrithik had partnered with which Bangalore based e-commerce firm to launch a brand called HRX?

A. Myntra

4) Complete the name of the book written by Paranjoy Guha “Gas Wars : Crony Capitalism and the _____”?

A. Ambanis

5) Jitendra Bhargava , a former executive director wrote a book titled “The descent of _________”?

A. Air India

6) Whose Book has the sub-title “Women, Work and the Will to Lead”?

A. Lean In

7) Who has acquired the apparel brand Spykar?

A. Biyani’s Future Group

8) Which online restaurant guide has acquired New Zealand-based eatery discovery service provider menumania.co.nz for an undisclosed amount as part of its global expansion plans?

A. Zomato

9) ____________ is a brand of home appliances which was launched during October 1996. It makes kitchen appliances, TVs, air conditioners, air coolers and health appliances. It used to be positioned as “Star in the Kitchen”?

A. Kenstar

10) Realising the need to encourage research in herbal healthcare, this company that is a big name in ayurvedic product segment gives away an award of Rs 2 lakhs every year for the best publication on ayurveda?

A. Baidyanath

11) Identify from the logo:

A. Club Mahindra

 12) A book on a famous media giant in the field of business. Fill in the blank.
A. Forbes

13) Bank started by A. Subba Rao Pai in south coastal India. Which?

A. Canara Bank

14) Old logo of a bank with the name of a city. Identify.

 A. Bank of Baroda
15) Which american telecom giant acquired DIRECTV?
A. AT&T
16) “I do see India as a great place to invest, and I think the election made that even better,” said the world famous real estate investor, on his first project in the country’s financial capital, in collaboration with India’s Lodha Group. Who?
A. Donald Trump
17) X is located in Patna, India. It was established in the year 1986. It is one among the 21 odd regional stock exchanges in India and named after an ancient historic exchange of the same region. What is X?
A. Magadh
18) Which American software firm (3 lettered) partnered with Virgin Racing Formula One team for the 2010 season and was the principal sponsor of Chennai Super Kings?
A. UST Global
19) Which country, which was actually one of the first three countries outside the US to bottle Coke, in 1906, is now one of the two countries where the beverage is not officially bought or sold?
A. Cuba
20) The person in picture is Max Morgenthaler. He started something we all wake up to. What?
A. Nescafe
Questions contributed by Ms. Sneha Ranjan. Many congratulations to her for winning this regional! As per her, she is a lifelong learner and co-founder of the website http://qbitmesra.blogspot.in/. A thank you also to Sourav Das for helping us get the questions!

Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

Results:

  • WINNER:
    Genpact – Rohan Khanna and Leo Thomas

  • RUNNER UP:
    Mahindra Comviva – Jiwateshwar Singh and Saransh Verma

 

Preliminary Round Questions:

Q1) Charles Revson of Revlon found inspiration into the idea of segmentation of markets through the practices of an automobile giant. Which enterprise?

A) General Motors

Q2) FITB: Hutber’s law states that _____________ means deterioration.   Continuous _____ means.

A) Improvement.

Q3) Patricia Campbell, grand daughter of a newspaper magnate?

A)William Randolph Hearst

Q4) Doodle commemorating?

Harper Lee

A) Grace Hopper

Q5) Thinker: “Under capitalism, Man exploits man’. Who?

A) J. K. Galbraith

Q6) Tennis player- Richest player of the 1970s. Who?

A) Billie Jean King

Q7) Term coined by the firm, Mark Monitor referring to the practice of damage caused to a brand’s reputation for hostile or malicious reasons.

A) Brandjacking

Q8) FITB: “___________________: How Gujaratis Do Business” by Shobha Bondre.

A) Dhandha

Q9) Supermodel known as “The Face”- Endorsed Revlon in 1989 and was also the face of Pepsi in 1991.

A) Cindy Crawford

Q10) Like technocrats, what are IMF officials who specialize in high level lending to developing nations called?

A) Debtnocrats

Q11) Nickname for Pakistani film industry- coined in 1989- by now defunct magazine ‘Glamour’, published from Karachi by gossip columnist, Saleem Nasir?

A) Lollywood

Q12) Identify the logo.

MOchi

 A) Mochi

Q13) Victoria’s Secret, TNA Aritzia, GAIAM, TH3, Hard Tail, Lucy Activewear, Vertical Athletics, Lululemon Athletica, Tuff Athetics- are producing brands of _____________ pants.

A) Yoga pants

Q14) Word derived from 14th century word denoting “to drink in excess”?

A) Booze

Q15) Processor giant launched – mobile platform- codenamed – Kaveri. Kaveri processors: hetero architecture allows CPU to access computer’s entire memory space (upto 32 Gb). Made by whom?

A) AMD

Q16) Identify from the logo.  (Hint—Irish Whisky)

Baileys

A) Baileys

Q17) A very creative and successful Twitter campaign with hashtag was deployed by this company in UK. The #letsdolunch promised to decrease the price of a particular pizza by a pence. After 85K tweets, price dropped to 7.74 pounds. The company offered the price from 11 am to 3 pm that day. Which company?

A) Dominos

Q18) The Youth for India fellowship program is for outstanding professionals and graduates who are passionate about touching lives and leading the society to a change for a better India. Which bank is behind this initiative?

A) State Bank of India

Q19) Bollywood superstar picked up 1.1 lakh shares of brokerage house Stampede Capital for an estimated Rs. 1.21 crores. Who?

A) Amitabh Bachchan

Q20) Identify the statue in France who is the creator of a great electric company.

Schneider

A) Schneider

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Corporate Edition 2014 – Vizag – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Vizag – Preliminary Round Questions

 Results

  • WINNER:
    Vizag Steel :
    AGK Murthy and J Rahul
  • RUNNER UP:
    Vizag Steel :
    Santanu Dey and Sabyasachi Pani

Preliminary Round Questions:

1) “How pleasant a world would be in which no man was allowed to operate on the Stock Exchange unless he could pass and examination in economics and Greek poetry, and in which politicians were obliged to have a competent knowledge of history and modern novels.” Is the quote by?

A. Bertrand Russell in Praise of Idleness and Other Essays

2) Which is the official magazine of the English football club Manchester United; issues are published every four weeks, resulting in 13 issues per year. The editor is Ian McLeish, who became editor-in-chief for the February 2006 issue, after the title was purchased by the Haymarket Network from Future plc?

A. Inside United

3) Which Indian fashion designer in July 2009, has been roped in by Women’s International Cricket League (WICL) to bring a twist of fashion and design into women’s cricket apparel?

A. Masaba Gupta

4) This car brand derives its name from two words meaning Land and King?

A. Hyundai Terracan

5) It has been owned by one of Finland’s wealthiest families, the Herlin family. The firm is one of the largest manufacturers of elevators and escalators worldwide?

A. Kone

6) The 3C’s model by Kenichi Ohmae points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account The Customer, The Competitors and The ______?

A. Corporation

7) The original bottle design (1970–2000) is the work of the Finnish designer Tapio Wirkkala. The current bottle design “Glacial Ice” (2011) is a work of the Harri Koskinen, Kenneth Hirst and Alex Loa. The design is meant to evoke melting ice. Today the brand is wholly owned by Brown-Forman?

A. Finlandia Vodka

8) Identify:

1

A. Alfred Irénée du Pont

9) Weight: 437 grams or 0.96 pounds, Circumference: 69 cm, Water Absorption: 0.2% (low and should retain the shape and weight even if it’s raining) are the specification of?

A. Brazuca

10) Acuvue Contact Lens products are marketed by which pharma major?

A. Johnson & Johnson

11) Whose logo?

2

A. Merrill Lynch

12) In 2010, Vijay Govindarajan’s paper “Stop the Innovation Wars” was recognized as one of the three best papers published by the Harvard Business Review, receiving the second place prize for which award?

A. McKinsey Award

13) Which product came into existence in 1916, in Virudhunagar under Mr. P.V.S.K. Palaniappa Nadar; it is one of the very few indigenous soft-drink manufacturers in India that survived the onslaught of take-overs by multinational giants Pepsi and Coca Cola, during the mid-1990s?

A. Bovonto

14) People with a _______ of 30 or higher, considered obese, pay on average 22 % more to buy health insurance in the individual market, according to data released by eHealthInsurance.com?

A. BMI

15) What is named after James Brudenell, 7th Earl of Cardigan, a British Army Major General who led the Charge of the Light Brigade at the Battle of Balaclava during the Crimean War?

A. Cardigan

16) Which company gets its name from a character in Greek mythology, who walked out to battle Achilles and considered a superior fighter?

A. Hector Beverages

17) He was born in 1983 out of three narrative stories sent by Sameer Salman from Trichy. The concept was rendered into the comic format with illustrations by artist Ram Waeerkar?

A. Suppandi

18) What is this?

3

A. 1st Issue of New Yorker

19) Founded by Satish Ranjan Das in 1935, this prestigious institute alumnus includes Rajiv Ganghi, Naveen Patnaik, Gautam Thapar, Analjit Singh, Vittal Mallya, Abhinav Bindra, etc?

A. The Doon School

20) Whose logo?

4

A. Lada Logo

 

Questions on Mr. Sudhakar of Vizag Steel.

 

Tata Crucible Corporate Edition 2014 – Chennai – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Chennai – Preliminary Round Questions

Results:

  • WINNER:
    TCS –
    Jayakanthan and Debabratha Mallik
  • RUNNER UP:
    Latent View Analytics –
    Kaushik and Pritheesh

Preliminary Round Questions:

1. French wine & brandy named after him and an 1996 ad campaign had the phrase “ooh aah”, all connected with which football star?

A. Eric Cantona

2. Gene Roddenberry drafted a proposal for the science fiction series and publicly marketed it as a “Western in outer space.”

A. Star Trek

3. Conte grading system developed by Nicolas Conte, to measure hardness of what?

A. Pencil

4. Charles Milford, an American reporter came up with the name _____, that is  iconic in world of finance?

1

A. Wall Street Journal

5. Currencies of Bulgaria(LEV), Romania(LEU) and Moldova mean what in their respective languages? Clue: It is an animal.

A. Lion

6. Coined by youth marketers to get kids to agree, describing the process for marketing in a tone appropriate to children under 12 years. What term?

A. Kidification

7. Sometime in the 1940s, specific machines which used thermal energy built by German company ‘I. A. Topf and Sons, Erfurt’? Clue: Used in concentration camps.

A. Crematoria

8. [Visual] Print ad in relation to a brand of kitchen towels. Identify.

A. Premier

9. The circled K is a registered mark and can only be used with the permission of its owner, the Organized Kashruth Laboratories of New York, a private certifying concern. What does it denote?

A. Kosher

10. After being deemed not good enough by JWT, he managed to get a job at Sharp McManus as copy writer in 1970s & latter observed that his work in advertising ‘taught me to write like a job’. Who?

A. Salman Rushdie

11. This automobile brand which became a pop-culture idol was designed by an in-house Lincoln-Mercury Division team led by Joe Oros and won the Tiffany Gold Medal for excellence in American design, the first automobile ever to do so. What?

A. Mustang

12. Identify the brand. Clue: H_____N______

Screen Shot 2014-10-09 at 9.00.18 PM

A. Harvey Nichols

13. Games designed is credited to Nathaniel Cook.  Made of ebony & ivory and possibly the first use of expert testimonial to promote a commercial product. What?

A. Chess

14. William Scott Pinckney, CEO of which direct selling company was arrested by Andhra Pradesh police recently?

A. Amway

15. Water based aerosol foam which is white and non toxic. Manufactured by Comex & made of biodegradable products. What?

A. Spray used in FIFA World Cup matches by referees.

16. This Russian, son of a farmer, invented something that is popular in today’s world, especially Pakistan. What?

A. Mikhail Kalashnikov

17. He recently purchased Harlequin from Torstar Corp, owner of Toronto Star, Canada’s largest daily newspaper. Who?

A. Rupert Murdoch

18. This big diversified company acquired Bangalore-based Balan Natural Foods B, a natural juice brand, for about 100 crore. Which one?

A. ITC

19. Identify.

2

A. Vishal Sikka

20. Identify the brand from the print ad.

3

A. Ray Ban

 

Questions contributed by Jitendra Gaglani and Madanish Kanna.

Tata Crucible Corporate Edition 2014 – Chandigarh – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Chandigarh – Preliminary Round Questions

 

 

Results:

  • WINNER:
    Bharat Petroleum – Kshitij Maheswari and Nagesh Mittal
  • RUNNER UP:
    Infosys –
    Gaurav Kharbanda and Siddhath Malhotra

 

As per Hitesh, our contributor, the cut-off was 12.

 

Preliminary Round Questions:

1) This was the classic case of “ambush marketing”  promoting the availability of its services in Norway (for the Olympics in 1994 in Lillehammer) with an advertisement saying “So if you’re traveling to Norway, you’ll need a passport but you don’t need a Visa.” Identify the company.

A) American Express

2) Oskar Barnack invented the first double frame miniature camera in which there were two frames of 35 mm. Identify the company.

A) Leica Camera

3) In 1951, treaty of Paris was signed creating the european coal & steel community this let to Treaty of Rome in 1957 & the formation of what organisation ?

A) European Coal and Steel Community (ECSC).

4) Identify the phrase coined ?

1

A) 5 o’clock shadow

5) He joined Glendinning Associates, then James Gulliver and then worked for sports agent Mark McCormack. He joined Saatchi & Saatchi in 1975, and was group finance director from 1977 until 1984. Often referred to as “The Third Brother”. Who?

A) Martin Sorrell

6) More than 44 million people watch the parade on television each year. It was first televised locally in 1939 as an experimental broadcast. What ?

A) Thanksgiving Parade

7) This is a security bug disclosed in April 2014 in the OpenSSL cryptography library with the logo representing a part of our human body. Security company Codenomicon gave_______ both a name and a logo, contributing to public awareness of the issue. What ?

A) Heart Bleed

8) Question with a picture of  first cover page of Fortune magazine.

9)  Ph.D. in economics from Yale University in 1971 for a thesis titled ‘Employment, Output and Capital Accumulation in an Open Economy: A Disequilibrium Approach’ under the supervision of James Tobin and Joseph Stiglitz. Who?

A) Janet Yellen

10) Expand ESMA ?

A) Essential Services Maintenance Act

11) Founded by Lloyd Marshall Dorfman and bought by the Indian born B.R. Shetty. What are we talking about?

A) Travelex Group

12) “Screw It, Lets Do It’ is the autobiography of?

A) Richard Branson

13) Identify logo.

2

A) Vedanta

14) What word is derived from the Persian word for Wool?

A) Pashmina 

15) This private limited company belonging to Vikram Kothari Enterprises, was incorporated in the year 1992. The project was conceived with an objective to provide good quality and economically priced ball pens. Which company?

A) Rotomac pen

16) Two decade after it hived off its carbonated soft drink portfolio, Parle Agro recently announced its re-entry into 15k crore cola market in 2013. Identify the product it came up with?

A) Café Cuba

17) The company originally marketed its new product as “Diastoid”, but trademarked the name “malted milk” in 1887, during the WW-I this product was extensively used by the soldiers as nutritional drink. Which household brand has been described named after two brothers?

A) Horlicks

18) Introduced by the GSK in UK during the WW II as an essential nutritional supplement for soldiers. What?

A) Complan

19) Identify the logo.

3

A) La Martina

 

Questions contributed by Hitesh Kamboj.

 

Tata Crucible Corporate Edition 2014 – Hyderabad – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Hyderabad – Preliminary Round Questions

Results:

  • WINNER:
    Sai Mitra Constructions – Naveen Kumar and Phani Mahesh
  • RUNNER UP:
    Infosys –
    Sridhar Reddy and Surendra Reddy

 

Preliminary Round Questions:

1) Which business house from Hyderabad has successfully bid for Kochi ISL team along with Sachin Tendulkar?

A) PVP

2) Her name in books is Miss ‘Petty’ Pettaval, in movies her name is Jane. Who?

A) Money Penny

3) Playground equipment invented in 1920 by Sebastian Hinton?

A) Jungle Gym

4) What did Brian Eno give ‘musically’ that we all hear in a business environment?

1

A) Windows Startup Tune

5) Formerly called Fourth Avenue, it runs parallel to Madison Avenue to the west and Lexington Avenue to the east. It shares its name with a clothing brand in India?

A) Park Avenue

6) Warren Buffet quoted ‘I hope that Mary Barra turns out to be the _____ _______ of the 21st Century’. FIB?

A) Alfred P Sloan

7) Began in 1922 under the auspices of Dean Wallace Donham and was intended to be the highest type of business journal that we can make it and for use by the student and the business man?

A) Harvard Business Review

8) Identify.

2

A) Employee Provident Fund

9) In 1821, which company became one of the first breweries to export ale to India leading to the birth of the famous ‘East India Pale Ale’?

A) Bass Brewery

10) In 18th century when British imposed a tax on a commodity in North American colonies, it led to a massive protest and the famous incident was recorded. What was the commodity / incident?

A) Boston Tea Party / Tea

11) In Dec 2013, which Latin American nation became the first country to legalize marijuana?

A) Uruguay

12) Identify.

3

A) Landmark Group

13) Who is the official Airline partner of Liverpool FC, its name is derived from a Dutch poem by Javanese scholar and began its operation in 1949 in India from Calcutta to Rangoon?

A) Garuda Airlines

14) 9 of its retail stores are in China. It also has a note-making app for iPhone, iPad and Samsung smartphone?

A) Moleskine

15) Zapmail launched in 1984 in which transmission was offered to customers by Fedex as means of express delivery of documents?

A) Fax

16) Identify.

4

A) Swati Piramal

17) IDFC and which other entity got the banking license from RBI to open banks in India?

A) Bandhan

18) These brand of cigarettes are much narrower (23mm circumference) than ordinary cigarettes and are also longer than normal “king-sized” cigarettes (which are 85mm), sold only in longer 100mm and 120mm lengths, to give the cigarettes a more “elegant” appearance and ostensibly to reduce the amount of smoke they produce?

A) Virginia Slims

19) Which company is behind it?

5

 

A) LG – Knock Code

20) Identify.

6

A) Bharatiya Mazdoor Sangh

 

Questions contributed by Mr. Naveen Kumar. Many congratulations to Naveen on winning the Hyderabad regional! We wish the best for the national finals!