Tata Crucible Corporate Edition 2015 – West Zonal Round Questions

*Tata Crucible Corporate Edition 2015 – West Zonal Round Questions


  • WINNER: Saregama – Avinash Mudaliar and Siddhartha Banerjee
  • RUNNER UP: L&T – Ms. Tamanna and Nisarg

West Zonal Round Questions:

1. _____ & I- Raff Simons. Its Tagline is Irrestible.


Ans. Dior

 2. It was played by animal called Shepton Dash who was of the Old English sheep dog breed.Which famous character?

Ans. Dulux Dog

 3. Setup in 1981, ___ bank is the Japanese for bank of software. Name it.

Ans. SoftBank

 4. Ryan Cardell made use of virality to republish poems, write-ups etc printed in other forms of media which gave rise to a certain term. Which term?

Ans. Listicles

 5. Coined in the 1560s, pertaining to public revenue. It is theLatin word for state treasury and originates from “money bag,purse,basket and twig”. What term?

Ans. Fiscal

6. DK Jain from Amritsar,Punjab moved to New Delhi and set up a pen manufacturing factory. How do we know the company?

Ans. Luxor

 7. On 30th January,1948, Sri Lankan Radio stopped broadcasting for a whole day, for the only time in their history. Why?

Ans. In rembrance of Mahatma Gandhi

 8. Lifetime says it’s the first instance of marketing using audio sensory tech in the MTA subway. What is being advertised?

Ans. Secrets of Marilyn Monroe- the famous billowing skirt scene

 9. Identify.


Ans. Jayalalitha

 10.  Identify.


Ans. Yogi Berra

11. Name it.


Ans. Casablanca

12. Identify.


Ans.Daniel Kahneman

13. Known as “Pill-Man”. Identify him.

pill man

Ans. Carl Djerassi, father of the birth control pill

 14. Identify. He is also known as “The Undercover Economist”.


Ans. Tim Harford

 15. Connect.


Ans. America’s Cup Hall of fame

16. Question on  Kannan Devan and  Tata Global Beverages

 17. In November 2014, this man insured something that put him among the A-listers. What?


Ans. He has insured his tongue as he is a top tea/coffee taster

 18. Connect.


Ans. Museum of Modern art                     

19. Identify this person associated with Performance enhancement”.


Ans. Malcom Gladwell

20. Roy Export and Bubbles Inc helped which celebrity?

Charlie Chaplin

Ans. They helped Charlie Chaplin to shift

 21. Edward and Cecilia Atkins are a coupke. In 1982, she was warming bottled milk and her husband offered to help with the bottle and teat made by Cannon Rubber. Name this brand owned by Phillips.

Ans. Avent

22. Connect. Rajasthan, Goa, Dubai and Andhra Pradesh.


Ans. Location of BITS campuses- Pilani, Goa, Dubai and Hyderabad

 23. Prabuddha Bharati, an English daily is in publication since 1896. It featured a line by JRD Tata- “ The making of a prosperous nation depends upon the qualities of its youth”. Who started this newspaper?

 Ans. Swami Vivekanand

24. Connect question on Jagermeister

Tata Crucible Corporate Edition 2015 – South Zonal Round Questions

Tata Crucible Corporate Edition 2015 – South Zonal Round Questions


  • WINNER: TCS-  Jayakanthan and Himadri
  • RUNNER UP: IAME- Prasad Shetty and Sunil Rao

South Zonal Round Questions:

1. Identify the logo.

Ans. Cinepolis

2. This erstwhile CEOs pop-culture profile was heightened when he was viewed as a role model by the fictional network executive Jack Donaghy on “30 Rock” , on which he made a cameo appearance. In an episode called “Future Husband” Jack Donaghy visits him to find out if this company is really being sold to “Kabletown”. He declares the harsh truth: The sale is inevitable. Who?

Ans. Jack Welch

3. In 1934, Lord Willingdon, the Viceroy cabled this to the GM of Tata Steel at Jamshedpur:  “TATAS HAVE DONE DONE SPLENDIDLY! -WILLINGDON”. What happened in Bihar?

Ans. Earthquake 

4. In the late 1940s, Bernard Silver and Norman JW began researching solutions to automatically read product information during grocery checkout after a request from the food chain, Food Fair. Silver and Woodland are attributed with patenting the first ever ______ symbology. What?

Ans. Bar code

5. Connect.


Ans. Wisden Almanack

6. What triggered the replacement of V12 Convertible with an armoured vehicle in 1939, as the US President’s car?

Ans. Pearl Harbour Attack

7. With which business group would you associate Ravi Prakash Khemka?


8. Identify the logo.

Ans. GitHub

9. Designed by Ray and Keshavan and Brand Union, the identity is derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form. At its heart, it is an 8 pointed star derived from the compass which signals the brand’s commitment to expertise in everything that it does. What is described here?

Ans. Vistara logo

10. It was in 1856, a tannery unit was established on the basis of a vegetable- tanning technique- the name of which was made as a gratitude to the ____ who nurtured the technique in this part of the country and as well patronized the leather products as to be confirmed by the British ruled armed forces identify this technique from Trichy and neighboring areas. What is the technique?

Ans. East India Leather

11. Connect.


Ans. Sprite

12. What are McMansions?

Ans. Mansions that lack distinguishing characteristics

13. Identify.

Ans. Sir David Brown

14. We know what is phishing. What is spear phishing?

Ans. It is an email that appears to be from an individual or business that you know. But it isn’t. It’s from the same criminal hackers who want your credit card and bank account numbers, passwords, and the financial information on your PC

15. Which what would you associate him with?

Ans. Balaji Wafers

16. The buzzword was coined by Joseph Schumpeter in his work entitled “Capitalism, Socialism And Democracy” to denote a process of industrial mutation incessantly revolutionizes economic structure from within, incessantly destroying the old one. What word?

Ans. Creative Destruction

17. IMG_20151018_100016

Ans. Twitter

18. Who is the gentleman with JRD Tata?

Ans. JD Rockefeller

19. Here is one of the most famous questions in modern management theory- “How likely is it that you would recommend our company for a friend or colleague?” Who is the author of this question?

Ans. Fred Reichheld

20. Which firm is common to the following people- Mark Carney, Mario Draghi and William Dudley?

Ans. Goldman Sachs

21. Swatch has recently launched a range of products called “Swatch 51”. Why the number 51?

Ans. 51 parts 

22. Her name is Rashmi Sinha. With which company would you associate her?

Ans. Slideshare

23. His first yacht was “Hyperion”, which he customized to especially be a computer on water. He also owns two other J-Class yachts: 136 feet Hanuman and 295 feet Athena. Who?

Ans. Jim Clark

24. In a discussion with Lord Curzon, Jamshetji Tata told Curzon that he had two sons and he would be adopting ______ as the third. Tata said he would modify his will and write a codicil. He eventually wrote the codicil in 1904. Who did he adopt as his third son?

Ans. IISc

25. Connect.


Ans. Entities named after mountains, forests

Questions contributed by Vaishnavi Rao

Tata Crucible Corporate Edition 2015 – East Zonal Round Questions

Tata Crucible Corporate Edition 2015 – East Zonal Round Questions


  • WINNER: Vizag Steel – Sabyasachi Pani and Santanu Dey
  • RUNNER UP: Rourkela Steel (SAIL) – SS Panda and Sampad Mishra

East Zonal Round Questions:

  1. This party game for horrible people designed by Eli Halpern and Ben Hantoot, launched on New Years Eve’08, involves a group of players writing out the most abstract and, often, humorous response to the topic question. Id the game.
  • Cards Against Humanity
  1. This product is manufactured by the Chandras’ Chemical Enterprises (Pvt) Limited under the umbrella of the P. C. Chandra Group. Its marketing slogan is “Bonding our world together.” Which product?
  • Dendrite
  1. What is this product?
  • Solar Cells (Flexible Solar Modules)
  1. This company’s new logo is designed by Umbrella Design. According to an official statement by the company, the new design captures the elements of playfulness and youthfulness. The 3D design and contrasting colour palettes in the new logo helps break the clutter and stand out.Identify the company. (Oral Hint: Mobile platform)
    __ __ __ __ __ __ __ __
  • Flipkart
  1. Connect:

    Screen Shot 2015-10-07 at 5.25.23 PM

  • Amazon Kindle
  1. Which is the manufacturing company of the brand Society Tea, founded in 1933?
  • Hasmukhrai & Co.
  1. Fill in the blanks.
    Blues players have been known to use necks from _______   ________ to play slide guitar, coining the term “bottleneck slide”.
  • Coca Cola Contour Bottles
  1. Identify the entity. (Oral Hint: This entity which helps on our travels)
  • Higginbothams
  1. This company was founded in 1990 and it intended to “get customers to order within 20 minutes of landing and have the goods waiting for them on arrival”, before it switched to home delivery. It merged with Xhibit Corp in 2013 and filed for bankruptcy in Jan 2015. Which company?
  • SkyMall
  1. Connect:

    Screen Shot 2015-10-07 at 5.26.51 PM

  • Charles Correa
  1. Logo of which famous institution established by the Tatas?


  • NIAS (National Institute of Advanced Sciences)
  1. One of the founding members along with Dustin Moskowitz, Marc Zuckerberg and others, this member worked as the Graphic Artist for facebook initially. He walked away from Facebook after two years, returned to Harvard to complete his education. This person is now the cofounder of JobSpice.com and a successful angel investor. Identify the person.
  • Andrew McCollum
  1. G. Thompson Pty Ltd known for making harness and horse saddles, used their expertise in leather to turn to manufacture their most iconic product when the company’s existence was threatened by the advent of the motor car. How do we know this company today?
  • Kookaburra/ Kookaburra Sport
  1. The relatives of Anna Short Harrington, claim that her family is entitled to a percentage of the company’s revenue every time her likeness was used. They’re now seeking $2 billion in compensation, plus a share of future revenue from the parent company of the brand. Who was she? (Oral Hint: Two word brand with a relation as one of the words)
  • Aunt Jemima
  1. Identify the brand.


  • Abercombie & Fitch
  1. This is the grave of Sir Dorabji Tata and Lady Meherbai Tata. It is based on/ inspired by the mausoleum of a famous Iranian/Persian historical figure. Identify on whose mausoleum is this grave/mausoleum based.


  • Cyrus the Great
  1. Connect:

    Screen Shot 2015-10-07 at 5.29.01 PM

  • All India Radio (Pictures in order: M V Gopalswamy – coined the term “Akashvani”; Hawa Mahal; Sanatogen:Comedy Ki Mehfil)
  1. From 1957 until 1992 the headquarters of this major electronics company were located in a former wool mill inMaynard. Identify the company.


  • Digital Equipment Corporation
  1. Connect:

    Screen Shot 2015-10-07 at 5.31.33 PM

  • Volkswagen (Picture of Daniel Carder who led the team that uncovered the scandal)
  1. Question on brand origin of Welspun Group.
  2. Question on Rahul Bajaj & Rupa Golap naming their son Rajiv and Rajiv & Sonia Gandhi naming their son Rahul.
  3. As a part of its new advertising campaign, German beer maker Astra has come up with a billboard designed by Phillip Keuntje, featuring German Comic Uke Bosse. What is so special about this billboard?
  • Gender detecting billboard, ads play only for women
  1. Identify the logo.7
  2. What is this word which has been named the children’s word of the year for 2015 by the Oxford University Press?
  • Hashtag
  1. Connect:

    Screen Shot 2015-10-07 at 5.32.33 PM

  • Allwyn (Pushpak Scooters, Shaktiman Trucks, JV with Seiko)


Questions contributed by Viraj Bake.

Tata Crucible Corporate Edition 2015 – North Zonal Round Questions

Tata Crucible Corporate Edition 2015 – North Zonal Round Questions


  • WINNER: Genpact – Rohan Khanna and Leo Thomas
  • RUNNER UP: RBS – Pankaj Jain and Abhinav Kishore

North Zonal Round Questions:

1. First established in 1901 by Grant Richards and purchased by the Oxford University Press in 1906, this imprint publishes primarily dramatic and classic literature for students and the general public to popularize literature . What offering from Oxford university press is being talked about?


Ans. Vintage world classics

2. It got its first big break at South by Southwest music festival of 2007. But its importance reached a pinnacle during “miracle on Hudson”,when US Airways Flight 1549made emergency landing on Hudson. Till February 2009, they had 900% growth but zero revenues. What?

Ans. Twitter

3. The establishment of CSIR labs in Jamshedpur in 1946 was generously supported by Tatas in terms of cash and land. What did these labs go on to become?

Ans. National Metallurgical Laboratory

4. Kishore Biyani led Future group acquired this company that owned brands like Kara Wet Wipes, Puretta. Which company?  (5 letter word)

Ans. Grasim

5. Connect.


Ans. All these brand have used rhinoceros in their brand identities some time in their journey

6. Started by these two brothers in Germany, famous in India since last 2 decades in terms of tractors first and now in other vehicles also..–give their surname?


Ans. Eicher

7.  Which entity from Sri Lanka that owns Watawala plantations is in news and why?

sri lankawp

Ans. Sunshine holding corporation, Tata Coffee has taken over Watawala plantation

8. French shoppers have become the first to experience a new LED lighting system that sends special offers and location data to their smartphones. This has been designed by Carrefour and which huge lighting company?

Ans. Phillips

9. Identify this person who is a figurehead and consumer rights activist in India?

bindu madhav joshi

Ans.Bindu Madhav Joshi

10. Queen Mary 2,Queen Victoria and Queen Elizabeth will perform a choreographed “river dance” as part of events to mark the 175th anniversary of this company’s first trans- Atlantic crossing. Which company?


Ans. Cunard

11. Connect to a person.


Ans. Sepp Blatter

12. In the end, credits of “Wreck-It-Ralph” (2012) the logo gets taken over by video game code. 2010’s “TRON: Legacy” replaced it with “The Grid,” where the programs reside in the film. What are talking about?


Ans. Disney’s sleeping beauty castle logo at the end of the movies

13. What is Price Anchoring by J.C. Penney?

Ans. Price anchoring is putting price points like 499, 599 where customer feels he is saving something paying less than the 100 round figure. Customers will feel they’re getting a great value and you’ll generate higher sales.

14. Who is the author?


Ans.Oprah Winfrey

15. First major commercial vehicles to be designed at Tata motors pune premises were 1210 Semi forward Control cabs and the 1516 SFC can for Tata trucks. Which research centre created this?

Ans. Mercedes Research Centre

16. Connect.


Ans. Sultan of Brunei (Special Gurkha Cigars made for him, has largest fleet of Rolls Royce, Made his entire fortune doing busines with Shell, owns Dorchester Hotels of London)

17. Lewis Edison started Ideal pen company. How do we know it better today?

Ans. Waterman pens

18. Identify the lingerie brand which was launched in India recently. Apparently their advertising spend is pegged at $2 Million.


Ans. Hunkemoller

19. Demi, Serieux and Formidable—with which traditional product in France would you associate them with ?

Ans. Size of beers in France

20. This executive with a background in managing Asia business of a huge American Music company bought an airline company from the government of the country for worth of 26 cents and a huge debt. He turned it around and is now regarded as giant in the sector. Who?

Ans. Tony Fernandes

21. This is the interior of Café Parisian where only a certain sect of VIPs were allowed. Where was it located?


Ans. Titanic

22. Daimler has partnered with which mobile phone chipmaker to come up with a clever idea of wirless charging? (Hint: 8 letter word)


23. Eric Schmidt admitted that when somebody wore a particular dress to an awards show in 2000, so many people were searching for it online that Google decided to create a special application to search images also.Who wore it?

Ans. JLO’s green Versace dress

24. 2015 is the 100th anniversary of an iconic product that was originally produced in German green colour. It also came on time magazine cover.

Ans. Coke Hobble Skirt Bottle

25. Connect.


Ans. Lala Lajpat Rai founded  them all

Questions contributed by Soubhagya Jena

Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions


    Endeavor Careers –
    Kushan Patel and Meghashyam Shirodkar
    Tata Industries –
    Nikhil Sonde and Sidharth Srinivasan


Western Zonal Round Questions:



1 2

A. Leela Kempinski Hotels

2) What is made by fermenting vinegar with hot peppers in a French oak barrel, which has 3 inches of salt on the top and is aged for three years until all the salt is defused through the barrel?

A. Tabasco Sauce

3) Identify.


A. Grimm Brothers

4)  Connect.

Screen Shot 2014-11-18 at 1.31.56 pm

A. Porsche

5) If you visit well known Kumarakom Lake in Kerala, you can eat excellent sea food or sail on the wonderful backwaters, but you can also visit a nearby small town which provided the setting for something that received a half million pound advertising?

A. Aymanam Village in Arundhati Roy’s The God of Small Things

6) In 1955 when this company hired Pulitzer Prize-winning poet, Marianne Moore to suggest a name for their new offering, she created a dazzling list that included “The Intelligent Whale”, “The Mongoose Civique”, “The Pastelogram” and “The Utopian Turtletop”. However it was named after the son of the founder. What/Who?

A. Edsel Ford


1) Question on the prototype of spacesuits.

2) This is powder extracted by crushing a seed; it is now India’s largest agricultural export. The primary reason for this surge in exports is its role in the extraction of shale oil gas, by what is known as the hydraulic fracturing or fracking process?

A. Botox

3) Which word did Madhur Jaffrey once write “To me the word _____ is as degrading to India’s real cuisine the term ‘chop suey’ was China’s?

A. Curry

4) The logo symbolizes a bird in flight. The bird strokes convey free flight. The choices of colours are red and yellow. Red has been chosen for traditional association with organisation?

A. India Post

5) The _____ Room refers to an outbound call center selling questionable investments by telephone. It typically refers to a small place where salesmen work using unfair, dishonest sales tactics?

A. Boiler

6) The city has a population of about 3 million and is home to 5,000 millionaires. Interestingly, 74% of its population uses mobile money. “The M-Pesa” scheme, which offers cash transfers by text messages, has brought a large number of its citizens into the digital economy?

A. Nairobi

7) She began her career as a sales and marketing intern at a telephone directory business founded by AT&T International. She later became the director of procurement and operations. In 1994 she became the general manager of Rainbow media, a subsidiary of International Broadcasting Corporation (which later became True Visions)?

A. Yingluck Shinawatra

8) What brand name comes from this painting?



A. Southern Comfort



1) What technique in the automobile industry was actually introduced in USA by Ransom Eli Olds, founder of Oldsmobile?

A. Assembly Line

2) The phrase was coined in America and the earliest example is from the Atlanta Constitution, November 1901 when the phrase was first used to mean “encompassing all aspects”?

A. Para Mutual / Across the Boat

3) This person refused to be on the cover of TIME which led to a company getting featured on the cover?



A. Coca Cola – When Robert Woodruff refused

4) In the United States, Karl Hess, author and activist used this to make it harder for the IRS to seize his wages and as a form of tax resistance. Example includes the Owenite socialists, the Cincinnati time store and more recently Ithaca hours. What term?

A. Barter

5) Connect:

Screen Shot 2014-11-18 at 6.01.15 pm

A. Salvatore Ferragamo

6) These two excellent books “Perfectly Reasonable Deviations from the Beaten Track” and “What Do You Care What Other People Think?” are written by a person who has often been called the most original mind of his generation. Name him?

A. Richard Feynman



Questions contributed by Viraj Morabia.

Tata Crucible Corporate Edition 2014 – Southern Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Southern Zonal Round Questions


    IAME –
    Mahantesh and Prasad Shetty
    Oracle –
    Mitesh and Yaggy


South Zonal Questions:

1. Ronald Reagan described it as violent as a mugger, as frightening as an armed robber and as deadly as a hit man. Others described it as the universal tax of all. What?
A. Inflation
2. Identify the brand of chewing gum, which shares its name with a municipality in the United States?
A. Hollywood
3. In 1954, which pioneer of the “party plan” concept of marketing became the first woman to appear on the cover of Business Week?
A. Brownie Wise, Tupperware
4. Connect:
Piyush Pandey
A. Piyush Pandey
5. Q&A was the company’s first flagship product, in large part because the name lent itself to use in a short easily merchandised logo. Brett Walter designed the user interface of the Q&A. Q&A was released in November 1985. Which company?
A. Symantec
6. The title “Kentucky colonel” was first formalized in 1813, but was in informal use before that to refer to people with honored reputations, often related to military service in the American Revolution. It was often associated with landowners respected in their communities. What title, of which is most known to us is the one bestowed on someone who ran a Shell Gas Station in the 1930s?
A. Kentucky Colonel
7. What links the following organizations – Textile major Cheil, SEMCO and International Olympic Committee member Lee Kun Hee?
A. Samsung
8. Richard Branson’s Virgin Atlantic had launched a multi-media marketing campaign in India called “Feel like a Star” which allows Indian travelers to claim up to 10% discount on the airline for travel till July 2014. What is the unique criteria to avail that discount?
A. Having celebrity names.
8. Connect, if dolphin and porpice were rejected, what was selected?
A. Penguin Books
9.If the first model of this luxury brand was the Rouge et Noir in 1909, what was the second which also gave the company its present name?
A. Mont Blanc
10. Identify the South American gas company?
A. Belgrano
11. Connect:
One dollar salary
A. One dollar, One rupee salary.
12. Who are nettokafenanmin in Japan?
A. Net cafe addicts
13. The logo concept was created by Teiyuu Goto in Tokyo. He incorporated many meanings into the logo and acronym: the pronunciation is similar to “bio”, which is symbolic of life and the product’s future evolution; it’s also near “violet”, which is why most early versions of the product were purple or included purple components. The sound some models make when starting up is derived from the melody created when pressing a telephone keypad to spell the letters of the product. Name the product?
A. Sony Vaio
14. It refers to money paid privately or anonymously to amateur athletes, often to circumvent laws or league regulations prohibiting athlete compensation. It can be paid as an incentive to win or as a reward for a good performance, but especially in more recent times can involve a company rewarding players for using their apparel or products. What?
A. Boot Money
15. It is a very interesting story about a man called Alan Rego, who works as a factory manager who learns a very powerful concept in the world of business, that many companies adopt today. His colleagues include Bill Peach and Stacey, it was also made into a movie. Which movie and name the author?
A. Eliyahu M. Goldratt, Theory of constraints.
16. A and B were childhood friends from New York. While B finished college, he found himself unable to make his way into medical school. A dropped out of college. In 1977 A and B completed a correspondence course in Pennsylvania State University to start their venture. A has ansomia and so relied on “mouth feel”. This led to the company’s trademark chunks being mixed in with their product. On May 5, 1978, with a $12,000 investment the two business partners opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont.
A. Ben and Jerry.
17. Connect:
Prasoon Joshi
A. Prasoon Joshi
18. Identify?
A. Mahbub ul-Haq, his work culminated in the Human Development Index (HDI)
19. Scott Adams, in the 1996 book suggested that “the least smart people are promoted simple because they’re the ones you don’t want doing actual work”. On what concept of management was the principle based on?
A. Peter Principle
20. Identify?
A. Fanhansa
21. Connect:
Pic 6
A. McCann Eriksson
22. Connect:
A. Restaurants at the Taj Mahal Hotel
22. HBS professors Rakesh Khurana and Nitin Nohria are working with the World Economic Forum and the Aspen Institute to create an official one that shall be used globally. What?
A. An oath for all MBA graduates.


Tata Crucible Corporate Edition 2014 – Northern Zonal Round Questions

Tata Crucible Corporate Edition 2014 – Northern Zonal Round Questions


    Reckitt Benckiser – Soubhagya Jena and Tanmay Prusty

    Genpact – Rohan Khanna and Leo Thomas


Zonal Final Questions:

Round 1:

Q1) One high profile usage of this loan known as PIK. Was in controversial takeover of Manchester United by Malcolm Glazer in 2005. Whats a PIK loan?

A) Payment-in-Kind.

Q2) What is this called?


A) VOGA (cross between Yoga and Voguing )

Q3) A computer virus that has been worming its way around the cyber world for about two years now has just been detected and a fix provided. This bug, discovered by researchers from Google and Finnish company Codenomican, enables hackers to extract data from a computer’s memory. What?

A) Heartbleed

Q4) Connect:

Screen Shot 2014-10-23 at 12.09.12 am

A) Ghibli

Q5) Studied Philosophy, Politics and Economics (PPE) at Brasenose College, Oxford, gaining a first-class honours degree. Director of Corp Affairs for 7 years at Carlton Communications. Employed for 3 months as a ship jumper at Jardine Matheson. Resigned from corporate career in 2001 to fight for Parliament. Who?

A) David Cameron

Q6) Founded in 1828 as multinational risk advisor, insurance brokerage and reinsurance group. In 1898, merged with Faber Bros and later in 1928, merged with Duminy and Wylce. The company in 2009 got the naming rights to famous property in the US. Which?

A) Willis Towers

Round 2:

Q1) Genius Bar is the tech support system of this company. All in-store repairs of the company’s products are carried out by “Geniuses”, with the head known as “Lead Genius”, who handles customer service. They also have the GYOG program for Grow Your Own Geniuses. Which company?

A) Apple

Q2) Francis Wheatley’s painting, ‘Flower Sellers’ was used as their trademark. Their global identity was replaced that of yellow primroses. Brand is known for deodorants, perfumes. Signature scent was made in 1873. Which brand?


A) Yardley (Lavender scent)

Q3) Opening lines: ‘It is cold at six-forty in the morning on a March day in Paris, and seems even colder when a man is about to be executed by firing squad”. Great story which sold in millions. Which book?

A) Day of the Jackal by Frederick Forsyth

Q4) Company founded by Marcel Bloch. Named after pseudonym for General Darius Bloch & French term for assault. Which?

A) Dassault

Q5) Connect Ogilvy’s “Confessions of an Advertising Man” to the image.


A) Magic Lantern

Q6) Connect:

Screen Shot 2014-10-22 at 11.55.08 pm

Ans) Magnus Carlsen

Q7) Question on William Webb Ellis.

Q8) Connect:

Screen Shot 2014-10-22 at 11.35.52 pm

Clip from Shyam Benegal’s Yatra is top left.

A) Railways (Indian)

Q9) Perkins, Lavender and Mountbatten are types of these and came about much before the advent of PC. It has 7 keys less than a typewriter. The paper comes in heavy and lightweight grades, both of which are heavier than ordinary ink print paper. What?

A) Braille Writers

Q10) Carlo Crocco started this watch company as a Swiss enterprise. It is the 1st wrist watch with natural rubber strap. Which?

A) Hublot  

Round 3:

Q1) Significant production did not begin until 1859 when oil was struck in Pennsylvania. John Cassell, publisher, coffee merchant, and social campaigner, was soon importing the new and wonderful stuff to London. New and wonderful stuff demands a new and wonderful word so Cassell devised one, inspired presumably by his own name: cazeline. What?

A) Gasoline

Q2) What is happening?


A) Intel branding in Barca shirts inside with “Intel Inside”

Q3) Named after Italian merchant traveller, the Tatas make these in Dharwad, Karnataka. What ?

A)Marco Polo buses

Q4) Who manufactures these?


A) Hot Wheels

Q5) Serving minister’s husband imported newsprint license in 1960s for the paper “Patriot”. She is the grandniece of a freedom fighter. Who?

A) Najma Heptullah

Q6) Identify the logo:


A) ALIMCO (Artificial Limb Manufacturing Company)

Q7) Began in late 1960s with 3 guys led by Samson Daniel as National org. They have 19 project offices with an office in Delhi at KG Marg. Which NGO?

A) Helpage India

Q8) Connect:

Screen Shot 2014-10-22 at 11.28.50 pm

A) Saul Bass

Q9) Assumed position of IIM-A Director in 2013 and is an alumnus of its PGP while being a gold medallist. He taught at Harvard. Who?

A) Ashish Nanda


Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.


Tata Crucible Corporate Edition 2013 – Northern Zonal Round Questions

Tata Crucible Corporate Edition 2013 – Northern Zonal Round


  • Lucknow :Travelkhana.com : Shivdas and Siddharth
  • Gurgaon : Genpact Rohan Khanna and Leo Thomas
  • Indore : RS Power : Apoorv and Ms.Ashwini
  • Jaipur : Maurya Learning : Avinash Maurya and Aditya Sharma
  • Chandigarh : Infosys : Manu Chugh and Jaspreet Singh Kapoor
  • Delhi : Oracle : Yaggy and Mitesh

Teams making it to the National Finals:


  • Gurgaon : Genpact Rohan Khanna and Leo Thomas


  • Delhi : Oracle : Yaggy and Mitesh

Round 1:

1)     In 1960s, described by the management at Brylcreem as the “Beatles Effect”,which led to the drop in sales for brylcreem, as other bands started to come into the picture as well. Why the drop in sales?

Earlier, they kept wet hair and later they went on to sport an unkempt look not requiring Brylcreem.

2)     During the East India Company era, official letters did not require stamps. They were marked as OCS. What is OCS?

On Company Service

3)     Established in 1909, when a gentleman from Bombay worked in a lab of an Englishman. The man was handed over the lab as the Englishman left India. The shop was started in Abdul Rahman street. Initially he sold hair oils and imported perfumes. Known as snow brand. What?

Afghan Snow

4)     Founded in 1984 to provide knowledge driven financial services. As the Indian economy was being redefined by market changes, the “formidable four of Dalal Street” started shaping this enterprise. Company named after Sanskrit for ‘about a soul. What’?

Enam Securities

5)     In 1934, General Squier, a retired Army Corps experimented with something. What?

Elevator Music (MUZAK-Music & Kodak)

6)     Apart from public holidays, this entity has only been closed on 2 other occasions. One was on 8 Aug, 1855 during Ulysees grant’s funeral and the other time was on 29 October 2012- Hurricane sandy. Which entity?


Round 2:

1) NBC TV show on rivalry of which 2 business houses?


Jardine Matheson & Swire Group

2) Connect:

Screen Shot 2013-10-09 at 11.04.41 PM

Setting up of RBI

3) She’s a famous software engineer who earlier worked at Real Time Communication Group and  Oracle. She did her bachelors from Carnegie Mellon. She started her own company Cove which was acquired later by Dropbox. She was the 1st female engineer hired by Facebook. Who?


Ruchi Sanghvi

4) Who launched this scent which smells of vegetable, cheese & tomato sauce?


Pizza Hut 

5) This is a famous award from Ministry of Textiles. What?


Sant Kabir Award

 6)     What list of 50 did they create?

Screen Shot 2013-10-09 at 11.03.46 PM

CNX 50 NIFTY Index

Round 3: 

1)     This person is credited with the funding of the 1st archaeological excavation at Pataliputra –for finds from 1913 to 1917. Who?

Sir Ratan Tata

2)     Which global medal of philanthropy was awarded to Tata in 2007, becoming the exclusive Indian organization to receive one. This award is named after a famous philanthropist. Which award?

Carnegie Medal of Philanthropy

3)     Fatima Zakaria, widow of Rafiq Zakaria and mother of Fareed Zakaria, was an editor of Mumbai Times. She is now editor of a Camelia Punjabi publication. What publication?

Taj Coffee Table Book

4)     If in 2007, the JV involving a Indonesian franchise & a Future group enterprise failed, how has it be reshaped into now, what is a successful partnership?


Round 4:


Screen Shot 2013-10-09 at 11.26.28 PM

Designer Raymond Loewy


Screen Shot 2013-10-09 at 11.30.02 PM

Webby Awards 


Screen Shot 2013-10-09 at 11.36.28 PM

Four Seasons Hotel 

4) Question on Carlton & United Beverages

Round 5:

1)     Om Books has the translation rights in India from Casterman Publishers  to publish what here?


2)     The first signature product was a radio which worked with alternating current. Whose first product?

Bang & Olufsen

3) The foundation of the company’s origins lies with A.S. Bhatena who collaborated with Wanson From Belgium to Wanson India. Which company?



– Questions contributed by Subhodeep Jash.





Tata Crucible Corporate Edition 2013 – West Zonal Round Questions

Tata Crucible Corporate Edition 2013 – West Zonal Round


  • Ahmedabad : Triton Communications : Mahesh Manjawala and Mayur Rana
  • Pune : IBM India : Rohit Jain and Arnold D’ Souza
  • Nagpur Infocepts Tech : Shivam Sharma and Aniket Daoo
  • Navi Mumbai : iGate Global : Ganesh Kumar and Balamanikanta
  • Goa : Savoir Faire : Rajiv D Silva and Harshavardhan Bhatkuly
  • Mumbai : Viacom 18 : Siddharth and Pradeep Prabhu

Teams making it to the National Finals:


  • Pune : IBM India : Rohit Jain and Arnold D’ Souza


  • Goa : Savoir Faire : Rajiv D Silva and Harshavardhan Bhatkuly

Round 1:

Q.1 Quote by Whom “….That’s why we hire good looking people in the store, we aren’t interested in selling to people who aren’t as hot as them”?

Ans: CEO of Abercrombie and Fitch

Q.2 Not for profit learning institute in Silicon Valley; Motto is Educate, Inspire and Empower Leaders. Name the institute.

Ans: Singularity University

Q.3 Three brothers came together to start this company which is based in Tavernes Blanques, Valencia. It is famous for its figurines. Which company?

Ans: Lladró

Q.4 First mentioned in print in 1847, Knickerbocker New York City magazine, Quips and Quillets which seem an actual conundrum. Covered in 1890’s Potters American Monthly. What?

Ans: Why  did the Chicken Cross the Road?

Q.5 Originated as power sources and three types were designed. One was used for punishment in 1818 by Sir William Cubit. What?

Ans: Treadmill

Q.6 Source of what colour is the Federal Standard 595 which was set-up in 1956. It is an important paint colour for military and engineering works.

Ans: Orange in the Golden gate bridge

Round 2:

Q.1 This is Tsukiji , it means reclaimed land. It is the worlds largest _________


– Fish Market.

Q.2 Identify?


OBIE 2013 Awards – Outdoor Broadcasting Awards

Q.3 Jewish Clothes; This word is used to describe the gown shown in the picture for a garment worn by Shylock in Merchant of Venice.


–  Gaberdine

Q.3 This is Haw-Par Gardens in Singapore, name the company behind it?


Tiger Balm

Q.5 The company was founded in 1964 in Lyon, France and is one of the giants in outdoor advertising. Which company?


Q.6 Name the alias

Skunk works

– Lockheed Martin

Round 3:

Q.1 Tata Business Support Service is a Call Centre Service. (Buzzer pressed)

Indias first helpline in Ayurveda.

Q.2 The government of Maharashtra proposed that NCPA should be built near a landmark. Which landmark? (Buzzer pressed)

Ajanta Caves.

Q.3 What in Tata’s is Truro, Project England and Project Colour? (Buzzer pressed)

Bidding names or code-names while bidding for Corus.

Q.4 Thirty seven kilometers southwest of Surat. (Buzzer pressed)

– Navsari

Round 4:


Alfaa Romeo

Alfa Romeo



The Royal Society of Art; Royal Guards at Windsor; Shamrock Organization; answer being Charles Handy



Book ‘The Forgotten Hero’; Bleeding Madras pattern; Captain Subash Chandra Bose; AK Gopalan; Badmash Company; answer being Captain Nair.

Round 5:

Q.1 The index reported by the New York magazine observed the correlation between recession and this profession. (Buzzer pressed)

Waitress Index

Q.2 How Not to Make Money is a book. (Buzzer pressed)

Book written by Raj Kundra

Q.3 English Company launched in India by the Foresight Group headed by Ravi Kumar Mehrotra; It is the first Single Brand Retail in India (FDI).

– Pavers England



Questions contributed by Mr. Francis Rodrigues.

Tata Crucible Corporate Edition 2013 – South Zonal Round Questions

Tata Crucible Corporate Edition 2013 – South Zonal Round


  • Bangalore : Ujjivan Financial Services : Alagarsamy and Mayank Mathur
  • Coimbatore : Chennai Silks : Yogesh Pai and Arul Saravanan
  • Kochi : Malayala Manorama : Arun Thomas and Nithin Suresh
  • Hyderabad : Infosys : Sridhar Reddy and Surendra Reddy
  • Trivandrum : Allianz : Dileesh Kumar and Balaji Vishwanathan
  • Chennai : Infosys : Vivek and Senthil Kumar

Teams making it to the National Finals:


  • Coimbatore : Chennai Silks : Yogesh Pai and Arul Saravanan


  • Hyderabad : Infosys : Sridhar Reddy and Surendra Reddy

Round 1:

Q.1 During the Victorian England who were referred to as the “Robins”?

Post Men.

Q.2 What British tradition  began in the mid 1700s as an afternoon meal for the working man, taken standing up or sitting on tall stools?

High Tea

Q.3 Which company was founded when two separate companies came together and one company was founded as Hong Kong ____________ Dock?

Hutchinson Whampoa

Q.4 For what specific purpose was the art decor of the Empire State Building originally designed?

Docking the air zeppelin ships.

Q.5 The study by Devavrat Shah and his colleague led to an index very relevant in the world we live in. What?

A study on the viral-ability of the content on social media.

Q.6 The tropical roots of what go back to at least 1947 in , when the Government Textile Industry, Hawaii,  the Honolulu  allowed workers to wear the Aloha shirt in a part of the year?

Friday/Casual Dressing.

Round 2:

Q.1 Which work of fiction inspired the below cover page of Economist?


Alice in Wonderland

Q.2 Identify the company?


Desh Bhandu Gupta, Lupin Pharma

Q.3 Why 2 – 10 – 4?

Dr. Pepper

An indication to the customer as to the time during which Dr. Pepper has to be consumed.

Q.4 [Image] Identify the character form Asterix?

Valueaddetax; a play on Value Added Tax

Q.5 Lord Nelson’s ship, gives its name to which company/group?


Vanguard Group

Q.6 Calatrava Cross has been adopted as the logo of which company?


Patek Phillipe

Round 3:

Q1. JRD Tata’s quote – “Cleanliness is the Hallmark of perfect standards and the best quality inspector is the ___________ “. Fill in the blanks.


Q2. Connect – Mohua Kothi, Bandhavgarh. (Buzzer pressed)

Wildlife Resorts from the Taj.

Q3. What was founded at the Dinshaw House in 1918?


Q4. It was an initial choice for something, but something else got chosen. Why was Sini Junction considered?

Original place where Tata Steel was supposed to be founded.

Round 4:


Morgan Stanley

Morgan Stanley


Fortune 500

Three companies which have feature on all editions of Fortune 500.

Q.3 Question on Kellogg’s. Couldn’t get all the elements.


Blade Runner

Blade Runner Curse; The story that has developed around the film “Bladerunner” is that over the years, the film was a curse to the companies whose logos were displayed prominently as product placements in some scenes as they suffered certain losses.

Round 5:


Clue 1 – “Callista” is a little known machine from this source.

Clue 2 – The first one was set up at Brigade Road, Bangalore. Today in Prague and Vienna as well.

Cafe Coffee Day


Clue 1 – Princess Ann competed in the 1975 Olympics games with the _______ horse for a specific reason.

Clue 2 – Popularly quoted as the one and only asset that competition cannot undersell or destroy.



Clue 1 – Fred Karno Company introduced this Brand to America.

Charlie Chaplin